Hygge is a Danish concept that in essence means creating a warm atmosphere and enjoying the good things in life with good people. Sign me up! The Danes have really embraced this philosophy as a way of life to help them slow the pace and enjoy it more fully.
So now you know what it is, but how does it relate? How can feeling warm and connected, and take time to enjoy the simple things in life have anything at all to do with promotional products?
What if I told you you could play an active role in hygge for your customers or employees, by providing them with things that make them feel warm, cozy and connected? What if you could create hygge in your relationship, a warm atmosphere between you, not just around you? Surely that would be relevant! Especially during the cold winter months, imagine what a positive image of your brand they would have if they associated you with a sense of warmth, comfort, belonging and well-being.
I know, I know… “Sounds great guys, but what are you talking about?!” We’re talking about a cozy pair of socks with your logo and custom design, that every time they wore them, they thought of you. Calming essential oils with a diffuser for your employees to keep on their desks that make them feel valued and connected. Something as straight-forward as a logoed book on hygge that gives prospective clients the feeling that you see them as people, not just the next sale. A hand crafted journal that can be jotted in while sipping hot tea from a branded coffee mug, curled up under an embroidered blanket (okay, maybe this one is just my never-have-enough-time mom fantasy, but I can assure you if someone gave this to me, I’d never forget them!)
Swag can seek to achieve a variety of goals, but the most important should be IMPACT! And what an impactful way to make people remember you by giving them a meaningful gift that shows you care about them. Taking the time to focus on their well-being (while simultaneously reminding them you’re there!) is a win-win for everyone.
Let us help you encourage hygge among your customers, employees, members, prospects, etc.! For more information on the above-pictured products, or for other hygge-inspiring ideas, contact us at: