Every business needs to build their brand- therefore needing marketing…especially those of us in the industry. While many of us think we know what we are doing, it is easy to get stuck in a rut, or push the marketing aside. I love this Smart Marketing article, and although it is geared to those of us in the promotional products world (aka Swag), the points are valid for all businesses. Often I find that if I can take away a few nuggets or even one great suggestion and implement it, it makes a world of difference. I hope you find this article as useful and informative as we did. Build your brand, build your marketing!