Challenge Coins as Commemorative and Recognition Pieces

Challenge Coins have a well know history within the military as recognition pieces.  Some of their history, use and popularity within all branches of the armed forces are explored in this article.  This also helps to understand the increasing popularity of the coins outside of the military.

Corporations, Non-Profits, Colleges, Universities and more are using Challenge Coins more often for a variety of purposes. With two imprint areas (front and back), choices of metal finishes (gold, nickel, antique bronze, etc) and the option to add color to the design, the uses and possibilities are endless.

One of our clients holds a sales achievement incentive trip in a different location each year.  At dinner on the first night each attendee receives a Challenge Coin.  They use one side for the corporate logo then add the year, location and an image that pertains to that location in color on the back.  We’ve done waves, cactus, palm trees and more.  The first year someone qualifies for the trip they also receive a wooden display.  Once back to their office they can display the coins and add to their collection each year when they qualify.  These coins serve as a momemto of the trip, recognition of their achievement and also as an incentive to achieve the goals needed to qualify for the next trip.

Non-Profits can utilize the coins to recognize individuals for their volunteer hours or service.  By adding the organization’s logo on one side with a slogan or motto then adding the volunteer hours on the back you create a piece that not only shows your appreciation but gives the recipient and additiona sense of pride by recognizing the hours they have served.  This concept can also extend to recognizing all volunteers that helped achieve a larger project.  Add the date and project on the 2nd side to commemorate all the hard work and dedication to help achieve it.

Ground Breakings and Building Dedication ceremonies are ideal events for keepsake Challenge Coins.  The College or University logo can decorate one side in color and we can add the architect rendering of the building on the opposite side. Include a 1 piece display stand and these coins become a beautiful gift.

Alumni love the opportunity to display any item with the logo of their Alma Mater.  A Challenge Coin is beautiful incentive to join and Alumni Association or to recognize members for their years of membership, such as 10 years, Lifetime member, etc.    Coins also make excellent graduation gifts with the logo on one side and the year on the other.  Or we add an iconic image from campus on the 2nd side.  Challenge Coins also make excellent recognition items for faculty and staff and can be used for Speaker Gifts or special visitor gifts.

Rebranding, mergers and name changes offer opportunities to the corporate world to incorporate Challenge Coins into their marketing.  Utilizing one side of the coin to reiterate the company mission statement, slogan or a quote is a gift new employees can keep on their desk or a way to introduce a rebranding campaign.  Presenting coins featuring the new logo and mission statement to all employees at the announcement of a merger can help alleviate fears and discord.

Sales achievements, company goals and more can all be recognized and awarded with challenge coins as well.  Smaller and less expensive than traditional awards, coins make it possible to recognize the achievements of individuals, teams or all employees and staff.

Let us help you design a challenge coin to perfectly convey your message and achieve your goals.

challenge coins custom imprinted

With a variety of style options, we can design the perfect Challenge Coin for your needs.  Click here to see a sampling of our options.

www.barefootswag.com     866-247-4320

sales@barefootswag.com

5 Ways to Make the Most of Your Direct Mailings

When considering using direct mail as a part of your marketing campaign it is important to sit down and think through your strategy. By making some careful choices, you can design an effect mail piece and increse your ROI beyond the typical .5-1% response rate.  Here are some of the basic ways to make sure you are desiging your post card, brochure, flyer or other direct mail piece to make it as effective as possible and generate the results you are looking for.

  • What is the primary purpose of your mailing?  Think about what is most important.  Don’t try to “kill two birds with one stone” and keep adding information.  Focus on one purpose.  That might be a Grand Opening, an End of Season Sale, a new addition to your staff or a new location.  With a clear purpose you will be able to create a bold, attention grabbing headline to entice the recepient to keep reading.
  • Where is your mailing list coming from?  Current contacts, a bulk mailing to a specific zip code or purchase a mailing list? If you are introducing a new product, service or staff member the mailing to your current list of contacts might make perfect sense.  However, if you want to reach new customers or clients this is not going to be the most effective means, possibly a bulk mail to a specific zip code would be a better choice.  Maybe you are opening a new business that has a very specific clientele (such as a pre school or luxury vehicle dealership).  Purchasing a mailing list that will narrow down the specific demographics you are looking for will greatly increase your response rate.
  •  Once you have your purpose and recipients in mind, you can begin designing your mailing.  This is where you need to keep reminding yourself that “less is more”.  Many people have a tendency to overcrowd their message.  Keep it simple and basic.   Add images that will catch the eye and also convey your primary message.  Make sure you keep both the text and images in line with the message you are trying to convey. As a general rule, use no more than 3 different fonts within your piece.  Fonts are a great way to promote a message- for example, a new daycare would be a perfect use for a font that looks like children’s hand writing.  A luxury auto dealership, not so much.   Images or graphics that bleed off the page can add interest.  Setting text to the side, top or bottom and not just in the center will help draw the eye around the page.  And again- less is more- leave some “white space” so your final product does not look overcrowded.
  • Add a “call to action”.  A coupon, discount code, free gift to the first 100 people through the doors, etc.  Think about what you can offer to increase the effectiveness of your mailing and encourage people to take the necesssary action.
  • Add some “bulk”.  Bulky mail is different, it gets noticed and it gets read (hence a better response rate).  Add a magnet to a postcard, include a small notepad in an envelope, or even do a box mailing with a larger item (like a small flashlight) inside.  This type of mailing is especially effective when you have a very specific and targeted mailing list.

Call or emaill today for help designing your print material.  We have a vast selection of fonts, graphics and images we can use to help you stand out and not have the same stock template look as the next guy!

866-247-4320   sales@barefootswag.com

http://www.barefootswag.com

Taking Awards to the Next Level

When choosing awards or commemorative crystal gifts, taking a leap beyond the typical choices will set you apart and give the recipients a beautiful, unique piece they can display on a shelf, desk or in a case with pride.  The illumachrome technique allow a full color image (picture, design, art, logo, etc) to be applied to the crystal, giving it a multi dimensional appearance with added visual interest.

This process creates unique gifts and awards to commemorate any event, recognize achievements or product launches and more. A creative way to incorporate the location of your incentive trip or convention by using an image of the resort or a landscape picture of the area on the awards given out at your event.  Another creative use would be featuring a picture from a project or a volunteer event on a crystal paperweight for each person involved or that contributed.  Need a nice gift to commemorate a new building dedication or ground breaking- use the architect rendering as the background for an piece that will be treasured- a great ideas for colleges, universities and hospitals. Feature a new piece of equipment or a product and add the launch date and company logo to the front for an eye catching piece.  I can’t think of an industry that these would not have a use in.  This technique is especially popular with Colleges and Universities, the Technology Industry, Equipment Manufacturing, Medical Field and for sales and achievement awards. There are so many ways to use this decorating technique that the sky really is the limit.

If you love the look of these awards, but don’t have an image to use, don’t worry. This can also work with stock images or a full color design (some examples are in the video).  We have a vast library of full color photos to fit most industries and we can help you find the perfect one for your awards.

And if you are looking for a piece that will sit out on a desk or counter and you need a design on both sides, this techniqe is perfect.  A backer can be added then printed with an additional message making the piece a 2 sided “billboard” and increasing the visibility of your message.  Using this process is perfect for product launches and for the pharmaceutical industry.

Need more ideas?  We are happy to help, brainstorm or make suggestions!

This video explains the process and features beautiful awards and gift ideas to give you ideas and get those creative juices flowing.

Contact us today for more information and ideas on how we can help you with these unique awards and gifts.

www.barefootswag.com        sales@barefootswag.com

866-247-4320

A Brief Explanation of Vacuum Seal Technology and Why it’s Hot (or Cold).

Just looking at drinkware on a website makes is almost impossible to discern why one style is better than another, after all, they look almost identical. Here is a brief explanation of how vacuum seal technology works and why it helps keep your beverage at the correct temperature.

BIC Graphic Blog

46119_clear_styled_1cVacuum sealed tumblers like our Glacial Diamonds Tumbler and bubba(R) Envy Vacuum Tumbler use special technology to harness the natural insulating properties of air. These tumblers are super hot in the promotional products industry and we thought we’d share a little more about the technology. These products are on the higher-end of tumbler-style drinkware and often require a little more information in the selling process.

The key to keeping drinks cold (or hot) longer than traditional double wall drinkware is the46113_clear_styled_1c vacuum seal insulation. In the case of the Glacial Diamonds Tumbler for example, the stainless steal tumbler is constructed with a hole left in the bottom of the outer wall. The air is then sucked out of the space between the walls and as it is sucked out a glass bead is then wedged into the hole and heated to create an airtight seal.

Because there are no air molecules…

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Preparing for Earth Day Events

Earth Day offers a great opportunity to promote conservation at home and at work.  Even small changes make a huge impact on our environment so whether changes are made at home, in the community or in the workplace they all add up.

Tips to promote saving water:

  • Take shorter showers- this can save 5 gallons or more
  • Turn off water while brushing teeth- saves 3 gallons
  • Water lawn in the morning- saves 25 galons
  • Use a broom and not a hose- saves 150 gallons

5 Minute Shower timers are an excellent Earth Day giveaway to promote water conservation throughout the year.  These are a natural tie in for water companies, apartment complexes, hotels and more.

Encourage Employees & Staff to Go Green

  • Use lights only when you need them
  • Turn off your computer at the end of the day
  • Go paperless if & when possible
  • Bring your own reusable beverage cup
  • Carpool, use public transportation or bike to work when possible
  • Recycle

seed paper earth day

Tie in both an Earth Day promotion and a conservation message with seed paper.  The full color backing sheet can be custom printed with conservation tips and the shaped paper planted to grow earth friendly plants.

General Eco Friendly Tips

  • Unplug appliances and chargers when you aren’t using them
  • Use energy efficient light bulbs
  • Keep tires fully inflated
  • Program your thermostat
  • Use reusable items when possible -shopping bags, water bottles, cleaning cloths, sponges etc.
  • Recycle

compressed sponge earth day promotion

Compressed sponges are an economical giveaway for community events, home & garden shows or Earth Day events.  They also work well as direct mail pieces or envelope stuffers.  Available in a variety of shapes.

Contact us for more ideas for eco friendly, Earth Day or Arbor Day promotional ideas.

866-247-4320      http://www.barefootswag.com

sales@barefootswag.com