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Swag Ideas for Creative Branding

Sharing marketing and branding ideas to help you get the best ROI for your budget.

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Author: Barefoot Swag

After more than 25 years in promotional products industry I think I've seen every kind of swag there is. Then, BAM! Something new comes along. I love every second of this business, the products, my vendors and my clients. In my spare time I love hiking, fly fishing, volunteering with local charities, getting involved in my community and hanging out with my dogs.
Posted on March 22, 2023March 17, 2023

FAQ’s and Stats On Power Banks For Branding

Who wants to take a chance on their cell phone, laptop or tablet running out of battery life? No one. That’s what makes Power Banks such an excellent promo item.

Here are some key reasons to add your logo to power banks.

Longevity. According to an ASI Study, Consumers keep promotional power banks for an average of 12 months- 40% keep them for 2+ years, generating upwards of 1,000 brand impressions during the power bank’s lifespan.

Universality. Power banks are the most compatible mobile tech accessory on the market. Power banks with integrated cords and multiple standard adapters can universally charge any smartphone plus other devices like tablets, handheld gaming consoles and smartwatches.

Usefulness. 41% of consumers use a promo power bank 1x per week or more according to an ASI study. That leave 59% without a logo power bank- giving you a huge opportunity to get your logo out there!

Necessity. People need solutions to the mid-day cell phone battery slump. Cell phones today drain battery power faster due to more apps, larger screens, and energy-sapping connections like wi-fi, bluetooth, hotspots, and GPS. If you have employees working in the field, that travel frequently or even work remotely, power banks are an excellent employee gifts.

Peace of Mind. 48% of people feel anxious when their cell phone batter drops below 20%. (Source: Reviews.org, 2022). I would guess the number is even higher than that.

Large imprint area. Most power banks offer a generous imprint area due to their design. Many even offer full color imprints which gives you a lot of options for your branding message.

iTwist 3-in-1 power bank features a flashlight and built in charging cord.

What size power bank is needed to charge and average smartphone today?

Because many factors impact how much power a cell phone battery needs to recharge, it’s easier to think in general terms.

  • Power banks that range from 600-2,500mAh will give your phone battery enough power to make it through your next pit stop. These small but mighty battery chargers provide convenient, lightweight, and more portable alternatives to bigger power banks.
  • Power banks with 3,000-4,000mAh provide most smartphones with almost a full charge.
  • Power banks between 5,000-10,000mAh can fully recharge most cell phones up to 1 1/2 to 2 times.

These estimates are based on the fact that people typically upgrade their cell phones every few years, meaning most smartphones in use today were released in 2020 or later. Smartphones produced since then usually have 3,000mAh-5,000mAh batteries, which some outliers. (Source: Macworld, Computer World) Because there is some natural power loss during the charging process, to fully recharge a device you will need a power bank with about 33% more mAh than the device’s battery.

Which power banks work with which smartphones?

Power bank output ports typically fit any standard USB cable, many even support USB-C, the newest type of USB connector. Look for power banks with integrated cords and adapters for all standard phone types to ensure universal use across smartphone models. See our iTwist Power Bank series of universal power banks that include built-in Lightning, Micro USB, USB-C, and USB charging cables. I personally love these because the charging cable is attached for storage so it doesn’t get lost!

Power banks that double as wireless charges, such as this one, will work on any phone or device that is compatible with wireless charging technology, such as MagSafe-enabled phones and Qi-compatible devices.

How fast will a power bank charge a smartphone?

A power bank will charge as fast as the cell phone and conditions will allow. These are just a handful of the factors that can impact overall charging speed:

  • Whether you are using wired (faster) or wireless charging (slower but more convenient)
  • How the smarphone regulates the charging speed for optimal batter life
  • How many devices are charging simultaneously
  • If the phone is being used while charging (safe and handy to do, but slows charging speed).
  • Power output options (wattage)
  • Varied charging efficiency levels (based on phone model, wattage, charging cables and/or wall ports)
  • Environmental conditions like cold temperatures.

What about safety and quality concerns?

Power banks contain lithium-ion batteries, which are a type of rechargeable battery. When safety and quality control standards are not met, lithium-ion batteries can short-circuit and pose a risk of fire or explosion. When weighing cost, quality and portability, you want to make sure you are receiving high-quality, safety-tested products. The last think anyone wants is to put their name and logo on a product later recalled as a fire hazard. We can point you in the right direction of power banks that are manufactured to the highest standards with testing at multiple points.

Contact us today for more information and to get your branding message on power banks.

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com

Posted on March 16, 2023March 15, 2023

Creative Ideas for Building Brand Awareness At Events

Promotional swag for outdoor festivals and events is a great way to create a buzz around your brand, products or services. You can offer summer themed items like t-shirts, sunglasses, water bottles, or cooling towels with your logo printed on them. You can also include fun items like frisbees, koozies, or sunscreen. Take advantage of the situation with swag that change color in the sun such as these water bottles or items that change color when cold foods/liquids are added such as these bowls (perfect for ice cream)! Customized giveaways like these help create brand recognition and loyalty among event attendees. Use these items as general giveaways to anyone visiting your booth, to random people in the crowd or as prizes for fun games throughout the event. Providing useful promotional swag items will ensure that people remember your brand long after the event is over.

Having fun games draws attention, gives you the opportunity to talk to and qualify potential clients and get your message in their hands. Some games to think about:

Fill a kiddie pool with some water and rubber ducks. Using some of the fun swag listed above, write various prizes on the bottoms of the ducks and let people pick a duck to get a prize. You can let them take the duck home as well!

Have a giant 4 in a row game at your booth. Challenge people to a game and give them a prize if they win or let them challenge each other to win a prize. Use the game as a “grand prize” raffle- so if they play they get a chance to win a smaller prize, but if they just play they get a chance to win the game once the event is over! This is also a great way to just increase brand awareness at your booth and make it the fun and happening spot!

A completely customized corn hole set is another fun, interactive game that generate activity and and attention. This is especially great for a new product launch- the potential client is staring at your branding the entire time they are playing. Use the same format as above and let people play each other, or just let people see if they can toss their bags into one board for a chance to win. Either way, you draw attention, generate excitement and have the game to give away as a prize!

Add your logo and message to a cooler, fill it up with something fun that relates to your business or product and let attendees guess the number of items in the cooler. The person closest at the end wins the cooler. Or put bottled water with your logo in the cooler with ice- let everyone grab a bottle of water and enter to win the cooler. Either way, it gets people to stop long enough to chat and get your message across.

While we want all outdoor events to have perfect weather, sometimes that isn’t the case. Be prepared (and be the hero) with rain ponchos, umbrellas and even towels.

Call or email today and we can discuss your upcoming events and creative ways to get your name in front of clients and get your branding message out in a fun way.

www.barefootswag.com sales@barefootpromotions.com

866-247-4320

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