5 Ways to Make the Most of Your Direct Mailings

When considering using direct mail as a part of your marketing campaign it is important to sit down and think through your strategy. By making some careful choices, you can design an effect mail piece and increse your ROI beyond the typical .5-1% response rate.  Here are some of the basic ways to make sure you are desiging your post card, brochure, flyer or other direct mail piece to make it as effective as possible and generate the results you are looking for.

  • What is the primary purpose of your mailing?  Think about what is most important.  Don’t try to “kill two birds with one stone” and keep adding information.  Focus on one purpose.  That might be a Grand Opening, an End of Season Sale, a new addition to your staff or a new location.  With a clear purpose you will be able to create a bold, attention grabbing headline to entice the recepient to keep reading.
  • Where is your mailing list coming from?  Current contacts, a bulk mailing to a specific zip code or purchase a mailing list? If you are introducing a new product, service or staff member the mailing to your current list of contacts might make perfect sense.  However, if you want to reach new customers or clients this is not going to be the most effective means, possibly a bulk mail to a specific zip code would be a better choice.  Maybe you are opening a new business that has a very specific clientele (such as a pre school or luxury vehicle dealership).  Purchasing a mailing list that will narrow down the specific demographics you are looking for will greatly increase your response rate.
  •  Once you have your purpose and recipients in mind, you can begin designing your mailing.  This is where you need to keep reminding yourself that “less is more”.  Many people have a tendency to overcrowd their message.  Keep it simple and basic.   Add images that will catch the eye and also convey your primary message.  Make sure you keep both the text and images in line with the message you are trying to convey. As a general rule, use no more than 3 different fonts within your piece.  Fonts are a great way to promote a message- for example, a new daycare would be a perfect use for a font that looks like children’s hand writing.  A luxury auto dealership, not so much.   Images or graphics that bleed off the page can add interest.  Setting text to the side, top or bottom and not just in the center will help draw the eye around the page.  And again- less is more- leave some “white space” so your final product does not look overcrowded.
  • Add a “call to action”.  A coupon, discount code, free gift to the first 100 people through the doors, etc.  Think about what you can offer to increase the effectiveness of your mailing and encourage people to take the necesssary action.
  • Add some “bulk”.  Bulky mail is different, it gets noticed and it gets read (hence a better response rate).  Add a magnet to a postcard, include a small notepad in an envelope, or even do a box mailing with a larger item (like a small flashlight) inside.  This type of mailing is especially effective when you have a very specific and targeted mailing list.

Call or emaill today for help designing your print material.  We have a vast selection of fonts, graphics and images we can use to help you stand out and not have the same stock template look as the next guy!

866-247-4320   sales@barefootswag.com

http://www.barefootswag.com

A Brief Explanation of Vacuum Seal Technology and Why it’s Hot (or Cold).

Just looking at drinkware on a website makes is almost impossible to discern why one style is better than another, after all, they look almost identical. Here is a brief explanation of how vacuum seal technology works and why it helps keep your beverage at the correct temperature.

BIC Graphic Blog

46119_clear_styled_1cVacuum sealed tumblers like our Glacial Diamonds Tumbler and bubba(R) Envy Vacuum Tumbler use special technology to harness the natural insulating properties of air. These tumblers are super hot in the promotional products industry and we thought we’d share a little more about the technology. These products are on the higher-end of tumbler-style drinkware and often require a little more information in the selling process.

The key to keeping drinks cold (or hot) longer than traditional double wall drinkware is the46113_clear_styled_1c vacuum seal insulation. In the case of the Glacial Diamonds Tumbler for example, the stainless steal tumbler is constructed with a hole left in the bottom of the outer wall. The air is then sucked out of the space between the walls and as it is sucked out a glass bead is then wedged into the hole and heated to create an airtight seal.

Because there are no air molecules…

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Considering Virtual Reality for Your Marketing? Read This First.

At the gigantic 2017 Consumer Electronics Show in January, virtual reality was, once again, one of the hottest topics. VR technology, which immerses the user in a computer-generated simulation and projects highly visual imagery in full 3D, is clearly the next big technology wave – and it’s moving to the mainstream. A recent Bank of America/Merrill Lynch study estimates that there will be 250 million VR users by 2020.

It’s pretty likely that VR, like all major tech trends, will impact your employees and your customers. They’re probably already talking about it.  Now is a perfect time to explore how this emerging technology can be used to promote brands.

We currently have a wide variety of VR headsets, ranging from the basic Virtual Reality Glasses with 3D Lens Kit, to the higher-end Luxury Virtual Reality Headset. These are fun, user-friendly products that can be branded to help companies align themselves with a hot tech trend that’s all over the news.

Curious, but not quite sure how to apply it to your projects? Here are some ways that companies are using branded VR headsets to promote their message.

  • As a giveaway at sales meetings. The headsets are used to introduce the sales team to a new product’s features and functionality.
  • To entice prospective students. Schools can create virtual reality tours that enable students to “see” the campus without physically being there.
  • In the tourism and hospitality, hotels have used branded headsets to market their conference and event facilities with VR presentations.
  • At some hospitals, VR headsets are being given to prospective patients and their families to introduce them to services and treatment options.

Our branded VR headsets open up a world of new marketing opportunities. Let’s work together to see how VR can be used to get your message out there.

Click here to see our collection of VR headsets and check out the following videos for details on how they work:

Luxury Virtual Reality Headset

Mobile Virtual Reality Viewer

Foldable VR Headset

Virtual Reality Glasses with 3D lens kit

Let us help you make virtual reality work for your brand.  Call or email today:

sales@barefootswag.com     866-247-4320

www.barefootswag.com

5 Questions To Test Your Integrity

White lie, small fib, blatant lie or purposeful deceipt?  Integrity is a trait we desire in our leaders, partners, employees and friends.  It is a trait parents try hard to instill in their children.  Once your integrity is compromised it is often hard, if not impossible, to regain the trust of those who feel betrayed.

One of our industry publications recently sent out this article “Five Questions To Test Your Integrity”.  It came at time when we were dealing with another company whose integrity was in question.   This article really spoke to me about the importance of doing the “right thing”.  I hope you get as much benefit out of it as I did.

http://www.barefootswag.com

866-247-4320