Camera phones equipped with a mobile tagging application scan QR Codes, which typically opens a webpage in the phone’s browser. The codes provide advertisers with an easy way to link their print ads to richer and more interactive online content.
Scanning a QR Code
If you’re interested in more in-depth information about QR Codes, their history and how they work, you can get up to speed quickly by reading about QR Codes on Wikipedia.com.
What I want to talk about today is the concept of using QR codes on your company’s swag items. We haven’t seen a lot of this yet, but the concept is starting to be used on t-shirts:
QR Code Scannable T-Shirt
It’s really just a matter of time before we start seeing these codes on other swag items, such as coffee mugs, mousepads, coasters, water bottles and other giveaway items companies use to promote their brand. A friend was just mentioning an event where a sponsor handed out temporary tattoos that were QR Codes. Everyone was putting on the tattoos and scanning each other… now that’s what I call marketing genius!
One of the coolest things about QR Codes is that they’re free – just type “QR Code Generator” into a search engine and you’ll find many sites you can use to generate your own codes. They’re an effective way to tie your swag items in with a specific web campaign or entice people with a special offer in a way that, until now, simply wasn’t possible with giveaway items.
This is leading-edge promotional marketing that takes swag to a new level with trackable, measurable results. It’s a way to take an inexpensive “gimme” item and create an interactive and perhaps even memorable experience for your recipients.
If you’re interested in the idea of adding QR Codes to your company’s branded swag items, or if you’re doing this now and have success stories to share, I’d love to hear from you!
Thanks for reading & keep coming back for more swag ideas!