Promotions With Heart

Everyone loves a theme party, right?  The same thing goes for promotions and marketing.  Tying into a specific theme is a fun and effective way to get your marketing message across and, when done well, can help increase your brand and message recall with clients and prospects.  Themes allow you to be as serious or as playful as you would like with your campaigns – or maybe combine the two to reach an even larger audience.

February is a perfect time to add a different spin to your advertising and tie it to Heart Health Month, Valentine’s Day or a general Love theme.  On site promotions, in store giveaways and direct mail pieces can convey a message of “We Love Our Clients” or “Keep Your Heart Healthy” and any message in between.

Heart Frame magnets are inexpensive swag ideas for on-pack promotions, direct mail or event giveaways.  Double your marketing with an imprint on both the frame and the punch our heart center.  A heart magnet is another choice for a cost effective promotional product. We can also attach the magnet to such items as packs or jars of treats, such as these cat treats.

heart magnet picture frame pf11

Scented Wonder Beads therapy packs tie into the heart theme of February as well as give you the opportunity to “warm up” your clients.  The natural lavender scent will help relax them as the warmth soothes away aches.  For hot and cold therapy packs, check out this gel bead heart.

lavendar scented heat packs

Candy is a classic Valentine’s Promotion ideas and there are a lot of options you can add your logo to.  You can’t go wrong with either the heart shaped chocolate box or  box of chocolate hug & kisses.   Check out other heart candy ideas to fit all budgets or go with the heart shaped mint cards, such as this one:

heart mint card with logo

Even with the vast array of heart shaped swag ideas, you don’t have to go with a heart item, you can still tie in with the theme by using a tagline or graphics on your merch.  A simple “We ❤ Our Customers” never goes out of style.

We can help you keep consistency with your message no matter what promotional items you decide to use!  Just give us a call to get our creative team working for you.  We ❤ Swag.



Let Your Uniqueness Shine

It was a beautiful spring weekend at our Barefoot Swag office here in the mountains of Western North Carolina.  It has been a busy, hectic and, often, overwhelming month of  getting our clients set up with the perfect swag.  We set lofty goals for the year and are well on the way to achieving them and that means long hours, spending hours catching up on work on the weekends and just generally trying to make sure we don’t let anything fall through the cracks.

I needed some time to regroup, and this weekend was perfect for that.  Burnout is real folks, no matter how much you love what you do.   I spent Friday and Saturday painting (because when work comes first, second and third, there is no time to do anything other than the basics at home).   But I still took time out on Friday (while waiting for paint to dry) to take a nice hike with a friend.  Nature has always been my happy place.  Being outside, especially in the woods, is peaceful, calming and grounds me in a way nothing else does.

Sunday’s weather was perfect for an afternoon in the gardens at Biltmore Estates (if you haven’t visited The Biltmore in Asheville, go. It is amazing and the grounds are beautiful).  The gardens are always vibrant with color and and the seasonal blooming flowers are meticulously maintained.  The tulips in the spring are striking, with beds planted in solid colors or colors that are striking together (purple and red tulips with white daffodils was one of my favorites).  When I got back and looked at the pictures I was impressed with my photography skills (the fact the pictures weren’t blurry was a big deal).  But one picture really stood out.

First, I really liked it because I love yellow flowers, which is odd because I don’t like the color yellow in anything else (I’ve never owned a yellow garment in my life. Ever).  But nature does yellow in a way that cannot be replicated.  But then, when I looked at it again, I saw it.  In a field of beautiful, bright yellow blooms, there was that one single tulip that wasn’t.  It wasn’t solid yellow, it wasn’t just like the other, it was right there in the middle, shining in its uniqueness- stripes of bright red in sharp contrast to the surrounding sea of yellow.

yellow tulips.jpg

As I stared at the picture, it reminded me that we all need to embrace our uniqueness, to let it shine, not hide it away.  Both in our personal lives and in our businesses.  Society, other business owners, teachers, customers and even TV try to tell us that standing out isn’t good.  We need to blend in, do business the way our competitors do.  While that may be the case with some of the basics, don’t be afraid to step out of the box, be a little unique, even it if is a little scary.  Don’t just push the boundaries, move them.

How do you set yourself apart from your competitors?  In our industry (and probably many others), the standard answer is “our customer service.”  Well, if that is your answer as well as the answer of 75% of your competitors, that isn’t your unique attribute.  Keep in mind that your uniqueness can be emphasized in many different ways.   You could shine in how you get your product to market, your social media “voice”, the experience you give your customers at trade shows.

What is unique about your brand, your product or your company?  How are you marketing that?

What are you going to do this week to show your bright red stripes, to fly your freak flag, to embrace the unique that is you, to not hide behind a sea of yellow, but to shine in everything that you (and your brand) are?

At Barefoot Swag we can help you stand out from your competitor with creative marketing ideas.  Just email or call to discuss creative ideas to fit any budget.      866-247-4320