What Is Your "Huntington Pen"?

Every marketing campaign starts out with goals- maybe one, maybe several.  And let’s be honest, no matter what your listed goals are the real dream is to create a campaign, event or promotion that far excedes your expectations.  Much like what Huntington Bank did with it’s “green pen”.  If you are not familiar with their ubiquitous pen you can read all about it here.
 
Living in Columbus, OH for many years (the headquarters of Huntington Bank) that pen was everywhere.  The register at the grocery store, the pen cup at the doctor’s office, it showed up with your credit card receipt at restaurants.  And BAM! all of a sudden there are three in your purse and you have no idea how they got there.  No need to look at the imprint to know it was their pen.  The color and style gave it away every time.  They didn’t choose a white pen with a PMS match for the logo color, they selected a bright green pen with a white logo. Very basic, but highly visible.  They also didn’t choose a cheap pen “just to have something to give away”.  They picked one that writes well, so it has staying power.  People want to use it.  You see that pen in the cup holder at the dentist office and you pick it out because you know it’s going to write.  Yet it is still inexpensive.
 
Having something so iconic come out of any campaign is every business owner and marketing manager’s dream come true.  And this pen story just goes to prove that you don’t necessarily have to find something different, unique or expensive.  You just need to find the item that is right for your campaign.
 
At Barefoot Promotions Your Swag Connection we work with products all day, every day.  We love swag, promotional products, tchotchkes, trade show giveaways, trinkets- whatever you want to call them.  We understand how important these items are to your marketing plan.  We are fine with you going to our website and picking out what you want, but we also love to work with our customers to really understand what your goals are, what you are going to do with the items and who the intended audience is.  Then we can really help you find the perfect item(s).
 
Call or email us today and we can get started helping you find your “green pen”.
 
sales@barefootswag.com      866-247-4320

Calendars- Old School Marketing or Still Relevant?

Eons ago when I started in the promotional products business calendars were a staple of the industry.  Almost every business used some type, from the small ones with adhesive backs and the tear off month (press-n-stick) that are the perfect size for cash registers to large month-at-a-glance styles that you see in may offices.
Do you still use a paper “hard” calendar or do you depend on your computer or phone?  I do a little of both.  My office has a spot for a year at a glance calendar that I depend on multiple times a day- and I want the same one every year because it works perfecty, fits the spot and makes my work more efficient because I know it’s right there. All the time. 
Many of our clients that do calendars like to do the same one or same style every year because, just like me, people have a spot they put the calendar every year and that’s where it fits.  Change the style, shape, size and it throws everything off.  Banks, insurance companies and funeral homes are some of the industries that like to do a variety of styles- both for home use, business clients, churches and more.  There are so many styles and themes available there really is a calendar perfect for every marketing need.
What type of calendar will work best for your advertising message?  That answer really depends on what type of business you have and who you are trying to reach. Check out some of these examples below:
Smaller adhesive stick on calendars are inexpensive, easy to pop into an envelope with a holiday card or an invoice and mail and come in a variety of shapes and themes.  With shaped vinyl headers and one month per sheet calendar pads, year at a glance removable adhesive and keyboard or computer calendars, you have a lot of options to choose from.
adhesive calendar swag advertising  keyboard calendar removable sticker      mousepad calendar counter calendar adhesive calendar
See more adhesive calendars here.
Wall calendars run the gamut- themed 12 sheet calendars with a different picture for each month, large year at a glance calendars perfect for offices, Almanac calendars, tear off coupons, wall planners, pocket calendars and more.  Check out the wide variety here.
almanac calendar old farmer's almanac ramons calendar    year at a glance calendar commercial calendar office calendar    spiral wire wall calendar scenic picture
To make your new calendars ever more customized and memorable we can do variable date printing- taking your recepient list and adding their first name to each picture on the calendar- ensuring the calendar will be used all year and increasing your ROI.
personalized name calendar variable data calendar
We can do this on desk, wall, pocket planners and more. Check out some of the options here or contact us for more information.
Many companies like to feature their employees, products, add a picture of their building or their fleet of vehicles or team photo.  We can do a completely custom calendar adding your own pictures that you can use for giveaways or for fundraising.  Contact us for all options.
custom calendar swag ideas     custom desk pad calendar     custom calendar small desk
Whatever your needs, whatever your style, we have the right calendar for all your maketing needs. Contact us today to get started.
sales@barefootswag.com          866-247-4320