Event In A Box Ideas for Your Upcoming Event

With COVID-19 still impacting the US and the globe, events are probably going to look a little different for a while. Gone are the tradeshows that take days to walk! Gone are the team-building death drops where you trust your co-workers to catch you falling backwards (okay, those were terrifying even without COVID!). And gone are large, in-person conferences full of energy, collaboration, and idea sharing (not to mention hugs, handshakes, and passing out goodies). So now what? Enter the world of virtual and limited contact events, and all that comes with it!

Many event organizers have shifted their events to an online format, whether that be Zoom, Google Meeting, Go-to Meetings, etc. These platforms have provided a fairly user-friendly way to engage “attendees” and sometimes even do “breakout sessions” so attendees can hone in on the topics that most interest them. Others have decided to do limited-contact events with lots of social distancing and limited personal interaction.
Either way you go, an important (and often highly anticipated) part of any event is the SWAG! People love walking away with something to remember the event by, whether that’s a tshirt, drinkware, or something as simple as a sticker. But with this new environment of social distancing and hyper-awareness of germs, how do you facilitate that? Enter: EVENT IN A BOX!

Getting the coveted swag into your attendees’ hands can happen in two ways: for fully virtual events, drop-ship a swag kit full of goodies to each registered attendee (or a selected number of them) OR for limited contact in-person events, hand out the swag kits at the beginning or end of the event to limit the need for hand-to-hand contact. Either way, we’ve got you covered, and here are some great ideas!


One of the easiest options would be a pre-curated swag kit, either in a box, bag, or some other functional packaging. This will typically consist of a few pre-selected items and offer an opportunity to logo each, including the packaging. Who doesn’t love an event tshirt? With the Hanes® T-Shirt And Sunglasses Combo Set With Custom Box, you can get a logoed shirt and sunglasses, packaged neatly in a custom box.

T shirt & Sunglasses coordinate with a custom printed box for your event to hand out or direct mail.

Or how about setting your attendees up for a successful meeting with a Conference at Home Kit , which includes everything they’ll need for a virtual conference, including a tumbler, notebook set and wireless earbuds!

This kit offers a choice of colors to coordinate with your virtual event logo or sponsor colors

Ever thought of doing a virtual lunch and learn? This Throwback Lunch Kit would be the perfect way to send a theme-related gift to your attendees. It includes retro tin lunchbox, collapsible bowl, and utensil kit with a carabiner. And the best part? When folks do return to the office, they’ll have something to remember you by, as this functional set will get used over and over again!

This fun retro lunch box provides a fun kit for a virtual lunch and learn.

This is just a tiny sampling of all the different pre-made kits that are available. We can suggest other options based on your budget, theme, needs, etc. And if we can’t find a pre-curated kit that fits, we can always do a custom kit!


As the heading implies, we can create custom kits that are tailored specifically to exactly what you need. Some applications of this might be:

– Virtual or limited contact tradeshows where you offer each sponsor/exhibitor the chance to include an item

– Virtual company meeting where you want very specific items included that tie in with the meeting theme

– When the other curated kits just aren’t conveying your message

The most visual part of the custom kits is the packaging, and we have LOTS of options for that. You could do a stock bag, such as the Glacier Tote Bag and fill it with all of your goodies.

Tote bags are a useful way to package your event swag, sponsor materials and print items.

A totally custom box, complete with grid insert and paper fill is another option for a retail-inspired look. This is especially nice when you have vibrant or intricate logos that really speak to your brand recognition. These boxes can be decorated on just the outside, or for a really special look, we can also decorate the inside.

Custom printed boxes allow for creativity in your packaging
To really capture attention and increase the perceived value, add a custom print on the inside of the box.

They come in a variety of stock shapes and sizes, or we can offer a custom sized box. And of course, there’s always the option to do just a plain, stock box, which does help to cut down on cost for projects with a tighter budget.


So what if there’s a stock kit you like, but there’s an item or two you’d like to add? Not to worry! We can always start with one of the pre-designed kits and add to it. Some modifications may have to be made if the packaging isn’t large enough to accommodate the additional items, but together we can find a solution that works! Visit our Event Page for more ideas.

Whatever your needs, we’re sure we can help! Give us a call or email us to get started.

866-247-4320 sales@barefootswag.com


Top 5 Reasons People Keep the Swag You Give Them

You are spending good money out of your marketing budget for these wonderful items emblazoned with your logo. Of course you want the best ROI possible. Let’s examine the top reasons people will keep the swag you give them.

  • It is Relevant.  Think about your target audience.  Are you a mortgage company? A nice pen in a gift box would make a great presentation at closing- they get to sign their mortgage and keep the pen.  Introducing a new app?  Mobile wallets get the message out there and remind people to use your app.    Before you start looking at products, really think about who you are giving this swag to and how it is going to be used.  Select products that are relevant to your recipients, the event or your products and services.   If you set your heart and budget on a product that just doesn’t seem to fit- don’t despair.  Find a slogan or tagline to tie the two together.
  • It is Useful.  Companies that are trying to reach a broad range of consumers find that products that are useful and appeal to many demographics work well.  Items like notepads, chip clips or hand sanitizer are items that people just don’t throw away.  Earbud cord wraps and lip balm are popular with career fairs or college fairs.  Think about items you keep and use yourself.  Avoid items that require an explanation on how to use them if possible.  If you are using these giveaways for one event, make them useful for that event, such as sunglasses or hand fans  for an outdoor summer festival.
  • It is Cool Swag. We actually think all our swag is cool, but finding an item you and your clients think is cool is our job.   And this is where our job gets really fun.  Let us get creative- think about custom shaped stress balls or USB drives, turning your mascot into a custom shaped mouse pad or virtual reality goggles.
  • An Item They Need.  This ties in closely with being useful, however when you give people something they actually need you are not only getting your message out but also creating goodwill at the same time.  This is where giving out tote bags at a tradeshow comes into play.  First aid kits, flashlights, small screwdrivers are general items.  Are you trying to target new parents or young families- go for outlet safety plugs.  New homeowners or apartment tenants will appreciate pizza cutters, spatulas, or cutting boards.  Flash drives preloaded with your catalog or price sheet.  The possibilities are really endless and we are here to help you narrow down the choices and come up with something fantastic you will be proud to put your logo on.
  • Good Quality  I see it all too often, a client just wants “something” to give away.  They usually mention a cheap pen.  Do you write with cheap pens?  I don’t. If they don’t write or they skip they go straight to the trash.  So yes, you only spent $100, but $98.50 is going straight to the trash can. Go for the best your budget will allow (whatever swag you choose).  Buy fewer items and get a better quality. Go for the mobile chargers that are UL certified. Make sure items going to children are CPSIA compliant. Your brand and your message are being represented, make the best impression you can.

When clients ask us to research ideas for them (which we love to do) we always start with a list of questions before we even think about products.  The more information you can give us, the better we can target items that will work best to get your message out, represent your brand and achieve your goals. Give us a challenge– we work with these products every day and can get really creative in what we do for you.

Call or email us to get started on Swag that will make you stand out.

sales@barefootswag.com        866-247-4320