Light Up Your Marketing

Too many (way too many) times we hear “I just need something to give away with my logo on it”. It causes us pain. Severe pain. With just a little creativity and thinking outside the box, you can tie your branding or message into the item you are giving away, which greatly increases your ROI. Talking to us about your product, service, event, end users and more will enable us to suggest swag that is not only useful, but the perfect vehicle for your message. Today we are going to look at ways to “light up” your branding while tying it into your product or service.

One of our most popular categories on our website is “Ideas under $3”. With that in mind, let’s look at some inexpensive lights that can be used for a variety of branding purposes.

Keyring flashlights make a great small gift for car dealerships, a way to promote a safety message to students on campus or inexpensive trade show handouts. The classic keylite offers great space for your message. Or choose an option with additional useful features like this keyring flashlight with a bottle opener. Styles such as these flat lights make excellent direct mail pieces or we can afix them to a card or other backer for additional space for your message. For more options under $3, visit our website and enter Flashlight in the search box, then sort by price (low to high).

In addition to bottle openers, there are many flashlights that come with tool options such as this screwdriver set, this LED light multitool or one with an added tapemeasure. Depening on the tools added these can make excelling closing gifts or Realtors, promotional items for the construction industry, or tradeshow giveaways for home improvement shows.

LED or COB bulbs provide brighter light, making these flashlights the perfect swag idea for safety programs or to promote a safety message. And think of all the creative ways you can tie a safety tagline or message into your marketing with these compact, but bright aluminum flashlights or this rechargable tactical light. These COB lights are perfect for keeping in the car. Check out more LED lights we can put your logo on here and COB lights here.

Hands free headlamps aren’t often thought of when thinking about flashlights, but these items can be perfect if your target market is runners, marathoners, mechanics, dog walkers or others that need both hands free, but also need a functional light to work by or just to be safe.

Workplace safety is an important issue to address. Whether you are wanting to reduce lost time accidents, increase awareness of safety issues or just promote general safety, a name brand flashlite such as maglite can do just that. Available in many sizes, alone or in sets, Maglite also make excellent client and employee gifts.

Once you choose your branded flashlight, tying it into your marketing or message is the next step. Check out these tagline and slogans to get you started:

“We make your ________ shine”

“Let us shine a light on YOU (your home, your business, etc).”

“We put you in the spotlight”

“Let us brighten up your home (office, life, teeth, etc)”

“Lumens…we put that s*&^ on everything”

“We aren’t a FLASH in the pan”

“XXX and You. We are brighter together”

“Be Bright. Be Bold. Be Safe”

“Keeping you safe day and night”

“Being prepared is being safe”

“You are the reason we shine”

“See us in a whole new light”

Contact us today for more ideas (and possibly corny tag lines).

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com

Event In A Box Ideas for Your Upcoming Event

With COVID-19 still impacting the US and the globe, events are probably going to look a little different for a while. Gone are the tradeshows that take days to walk! Gone are the team-building death drops where you trust your co-workers to catch you falling backwards (okay, those were terrifying even without COVID!). And gone are large, in-person conferences full of energy, collaboration, and idea sharing (not to mention hugs, handshakes, and passing out goodies). So now what? Enter the world of virtual and limited contact events, and all that comes with it!


Many event organizers have shifted their events to an online format, whether that be Zoom, Google Meeting, Go-to Meetings, etc. These platforms have provided a fairly user-friendly way to engage “attendees” and sometimes even do “breakout sessions” so attendees can hone in on the topics that most interest them. Others have decided to do limited-contact events with lots of social distancing and limited personal interaction.
Either way you go, an important (and often highly anticipated) part of any event is the SWAG! People love walking away with something to remember the event by, whether that’s a tshirt, drinkware, or something as simple as a sticker. But with this new environment of social distancing and hyper-awareness of germs, how do you facilitate that? Enter: EVENT IN A BOX!


Getting the coveted swag into your attendees’ hands can happen in two ways: for fully virtual events, drop-ship a swag kit full of goodies to each registered attendee (or a selected number of them) OR for limited contact in-person events, hand out the swag kits at the beginning or end of the event to limit the need for hand-to-hand contact. Either way, we’ve got you covered, and here are some great ideas!

PRE-DESIGNED SWAG KITS


One of the easiest options would be a pre-curated swag kit, either in a box, bag, or some other functional packaging. This will typically consist of a few pre-selected items and offer an opportunity to logo each, including the packaging. Who doesn’t love an event tshirt? With the Hanes® T-Shirt And Sunglasses Combo Set With Custom Box, you can get a logoed shirt and sunglasses, packaged neatly in a custom box.

T shirt & Sunglasses coordinate with a custom printed box for your event to hand out or direct mail.

Or how about setting your attendees up for a successful meeting with a Conference at Home Kit , which includes everything they’ll need for a virtual conference, including a tumbler, notebook set and wireless earbuds!

This kit offers a choice of colors to coordinate with your virtual event logo or sponsor colors

Ever thought of doing a virtual lunch and learn? This Throwback Lunch Kit would be the perfect way to send a theme-related gift to your attendees. It includes retro tin lunchbox, collapsible bowl, and utensil kit with a carabiner. And the best part? When folks do return to the office, they’ll have something to remember you by, as this functional set will get used over and over again!

This fun retro lunch box provides a fun kit for a virtual lunch and learn.

This is just a tiny sampling of all the different pre-made kits that are available. We can suggest other options based on your budget, theme, needs, etc. And if we can’t find a pre-curated kit that fits, we can always do a custom kit!

CUSTOM KITS


As the heading implies, we can create custom kits that are tailored specifically to exactly what you need. Some applications of this might be:

– Virtual or limited contact tradeshows where you offer each sponsor/exhibitor the chance to include an item

– Virtual company meeting where you want very specific items included that tie in with the meeting theme

– When the other curated kits just aren’t conveying your message

The most visual part of the custom kits is the packaging, and we have LOTS of options for that. You could do a stock bag, such as the Glacier Tote Bag and fill it with all of your goodies.

Tote bags are a useful way to package your event swag, sponsor materials and print items.

A totally custom box, complete with grid insert and paper fill is another option for a retail-inspired look. This is especially nice when you have vibrant or intricate logos that really speak to your brand recognition. These boxes can be decorated on just the outside, or for a really special look, we can also decorate the inside.

Custom printed boxes allow for creativity in your packaging
To really capture attention and increase the perceived value, add a custom print on the inside of the box.

They come in a variety of stock shapes and sizes, or we can offer a custom sized box. And of course, there’s always the option to do just a plain, stock box, which does help to cut down on cost for projects with a tighter budget.


HYBRID KIT


So what if there’s a stock kit you like, but there’s an item or two you’d like to add? Not to worry! We can always start with one of the pre-designed kits and add to it. Some modifications may have to be made if the packaging isn’t large enough to accommodate the additional items, but together we can find a solution that works! Visit our Event Page for more ideas.

Whatever your needs, we’re sure we can help! Give us a call or email us to get started.

866-247-4320 sales@barefootswag.com

http://www.barefootswag.com