Building A Consistent Look

Building a brand and creating a program or promotion with a consistent look is often difficult.  Finding a variety of products in different price points to coordinate with logo colors, events and even your print marketing is downright impossible sometimes.  And if those items need to have options for both men and ladies the choices dwindle down even further.

Duet Collection

That is why we love the Duet Collection of products. These items are stunning and absolutely impressive (don’t let the PVC material deter you).   With a variety of colors and styles to choose from, we add your debossed logo for a subtle message and elegant look.  Either the  rectangular tote or the more casual tote make beautiful, upscale swag bags, meeting gifts or speaker gifts.  The business card holders and stash tray are reasonably priced gift items that work for both men and women, yet still have a high perceived value.  My personal favorite is the large carryall tote which has so many uses- from carry on bag to business bag to giant purse, this bag is awesome.

The wine tote makes an elegant table favor, room drop gift or closing gift for Real Estate Agents- fill it with a favorite bottle of wine or other beverage of choice.  An excellent choice for gift with purchase, room drop gift or swag bag option is the cosmetic bag.  The luggage tag is small enough to use in a direct mail piece to convention attendees, travel agents or as a swag item at trade shows.

While any of these items can stand alone, the coordinating colors and styles make it possible to combine multiple items for a truly impactful promotion, giveaway or gift.  Or for a long term promotion, select a few items in the same colors to use over a period of time, building on the theme and colors to create a matching set.  And if you need gift boxes or other packaging we can add that as well to really add the wow factor to your swag.

If you want to create an item (or set) to match your corporate colors, let us know- we can discuss what will be necessary to turn your exact colors into stunning promotional swag.       866-247-4320

A Brief Explanation of Vacuum Seal Technology and Why it’s Hot (or Cold).

Just looking at drinkware on a website makes is almost impossible to discern why one style is better than another, after all, they look almost identical. Here is a brief explanation of how vacuum seal technology works and why it helps keep your beverage at the correct temperature.

BIC Graphic Blog

46119_clear_styled_1cVacuum sealed tumblers like our Glacial Diamonds Tumbler and bubba(R) Envy Vacuum Tumbler use special technology to harness the natural insulating properties of air. These tumblers are super hot in the promotional products industry and we thought we’d share a little more about the technology. These products are on the higher-end of tumbler-style drinkware and often require a little more information in the selling process.

The key to keeping drinks cold (or hot) longer than traditional double wall drinkware is the46113_clear_styled_1c vacuum seal insulation. In the case of the Glacial Diamonds Tumbler for example, the stainless steal tumbler is constructed with a hole left in the bottom of the outer wall. The air is then sucked out of the space between the walls and as it is sucked out a glass bead is then wedged into the hole and heated to create an airtight seal.

Because there are no air molecules…

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Preparing for Earth Day Events

Earth Day offers a great opportunity to promote conservation at home and at work.  Even small changes make a huge impact on our environment so whether changes are made at home, in the community or in the workplace they all add up.

Tips to promote saving water:

  • Take shorter showers- this can save 5 gallons or more
  • Turn off water while brushing teeth- saves 3 gallons
  • Water lawn in the morning- saves 25 galons
  • Use a broom and not a hose- saves 150 gallons

5 Minute Shower timers are an excellent Earth Day giveaway to promote water conservation throughout the year.  These are a natural tie in for water companies, apartment complexes, hotels and more.

Encourage Employees & Staff to Go Green

  • Use lights only when you need them
  • Turn off your computer at the end of the day
  • Go paperless if & when possible
  • Bring your own reusable beverage cup
  • Carpool, use public transportation or bike to work when possible
  • Recycle

seed paper earth day

Tie in both an Earth Day promotion and a conservation message with seed paper.  The full color backing sheet can be custom printed with conservation tips and the shaped paper planted to grow earth friendly plants.

General Eco Friendly Tips

  • Unplug appliances and chargers when you aren’t using them
  • Use energy efficient light bulbs
  • Keep tires fully inflated
  • Program your thermostat
  • Use reusable items when possible -shopping bags, water bottles, cleaning cloths, sponges etc.
  • Recycle

compressed sponge earth day promotion

Compressed sponges are an economical giveaway for community events, home & garden shows or Earth Day events.  They also work well as direct mail pieces or envelope stuffers.  Available in a variety of shapes.

Contact us for more ideas for eco friendly, Earth Day or Arbor Day promotional ideas.


Top Ways to 5 Ways Save On Your Swag Budget

Maybe you didn’t allocate for the giveaways at an upcoming trade show and now you have to find a way to squeeze them into the budget.  Or you are a small business and budgets have to be stretched as much as possible.  We understand.  One thing that sets us apart from many online promotional product companies is that we WANT you to get what you want/need without breaking the bank.  Because you know what?  If you get the right item, on time, the imprint looks fantastic, and it gives you great ROI you will be back.  And we will help you find the NEXT perfect item.  So here are our top five tips to help you save on and/or stretch your marketing budget.

1. Plan ahead.  Seriously.  This is the number one issue we see.  We have lots of items we can do in 1 to 3 day rush with your logo.  And we will work with our vendors that are closest to you, but we still have to depend on UPS or FedEx to get your swag to you on time.  And let’s face it, neither of them will feel sorry for you and cut you any slack on rush shipping charges.

2. Buy as much as you can at one time.  Set-up charges can be brutal and frustrating.  It takes time to get your logo sized (sometimes converted to the correct format) and made into a screen or die and aligned to imprint perfectly on the promotional item(s) you selected.  So it makes perfect sense to order the largest quantity you can on one order so that set-up charge is spread out.  Generally, if you reorder within 2 years (with no changes to the logo) the set-up charge on the 2nd order is reduced.    Even if you bump your order up by 25-50 pieces it helps cut your per piece price.  On apparel, this is even more critical. We frequently see that by bumping your order up a few pieces it will drastically reduce your run charges for decorating and cut your per piece price.  Just ask.  We frequently help clients figure out exactly how much they can order (including set-ups, shipping and taxes (if applicable) to not go over a certain budget.

3. Talk to us.  Give us the details of your project. Tell us what you want to accomplish, what your event is, a realistic time for delivery, etc.  The more information we have, the better equipped we are to find an item that will be perfect for you, won’t bust your budget and will give you the desired results. For example, I just had a client that was looking for a gift, wanted to spend no more than $50.  She had selected some bluetooth headphones from our site but after receiving the samples wasn’t thrilled with the quality.  Once she told me who the gift was going to and what they wanted to accomplish I put together 15 corporate gift ideas for her.  The item she ended up loving was $30.  Well below her budget and it saved her a lot of money.  Because she trusted us enough to give us all the details, we looked for an ITEM that was perfect, not the price she was willing to pay.  There is a big difference.  We will sell you whatever you want, but if we have something we feel will work better for you (even if it’s a lower price) we will suggest it.

4. Look at items that will accommodate your logo- both size and colors.  This is another big one.  You picked up a pen from somewhere and you want that exact pen with your logo.  The problem is the imprint can only be 1 color.  And your logo is full color.  Don’t lose hope or give up.  Swag is our life.  We look at it everyday.  Let us help you find items that will work with your logo, whether it be the size or the colors.  Yes, doing a 1 color imprint is going to be less expensive, but if your logo is full color and that is what you are using on all your branding, website, business cards, etc. then to keep it all consistent it might be best to suck it up and look only at items that can do a full color imprint.  Or if your logo is more vertical, don’t try to make it fit a horizontal imprint.  You are just wasting money if your logo, website, phone number or other vital information is too small to read.

5. Ask us about closeouts.  Closeouts can save you a lot of money on swag giveaways.  The down side is that if you love it and want to reorder the exact item probably won’t be available.  Closeouts are generally available year around, however December-February is a great time to stock up on bargains and again in July and August.  With selecting Swag items that are on clearance you need to be more flexible- this is where you look more at a product category (such as tote bags) to see what is available and choose one.  But who knows- exactly what you want might be on clearance and be the perfect fit for your needs and budget.

At Barefoot Swag we work for you.  We are here to be a part of your marketing team- even if that team is just you and us.  Let us help you find the giveaway, promotional item, cool swag that is perfect for your company.  1-866-247-4320