Light Up Your Marketing

Too many (way too many) times we hear “I just need something to give away with my logo on it”. It causes us pain. Severe pain. With just a little creativity and thinking outside the box, you can tie your branding or message into the item you are giving away, which greatly increases your ROI. Talking to us about your product, service, event, end users and more will enable us to suggest swag that is not only useful, but the perfect vehicle for your message. Today we are going to look at ways to “light up” your branding while tying it into your product or service.

One of our most popular categories on our website is “Ideas under $3”. With that in mind, let’s look at some inexpensive lights that can be used for a variety of branding purposes.

Keyring flashlights make a great small gift for car dealerships, a way to promote a safety message to students on campus or inexpensive trade show handouts. The classic keylite offers great space for your message. Or choose an option with additional useful features like this keyring flashlight with a bottle opener. Styles such as these flat lights make excellent direct mail pieces or we can afix them to a card or other backer for additional space for your message. For more options under $3, visit our website and enter Flashlight in the search box, then sort by price (low to high).

In addition to bottle openers, there are many flashlights that come with tool options such as this screwdriver set, this LED light multitool or one with an added tapemeasure. Depening on the tools added these can make excelling closing gifts or Realtors, promotional items for the construction industry, or tradeshow giveaways for home improvement shows.

LED or COB bulbs provide brighter light, making these flashlights the perfect swag idea for safety programs or to promote a safety message. And think of all the creative ways you can tie a safety tagline or message into your marketing with these compact, but bright aluminum flashlights or this rechargable tactical light. These COB lights are perfect for keeping in the car. Check out more LED lights we can put your logo on here and COB lights here.

Hands free headlamps aren’t often thought of when thinking about flashlights, but these items can be perfect if your target market is runners, marathoners, mechanics, dog walkers or others that need both hands free, but also need a functional light to work by or just to be safe.

Workplace safety is an important issue to address. Whether you are wanting to reduce lost time accidents, increase awareness of safety issues or just promote general safety, a name brand flashlite such as maglite can do just that. Available in many sizes, alone or in sets, Maglite also make excellent client and employee gifts.

Once you choose your branded flashlight, tying it into your marketing or message is the next step. Check out these tagline and slogans to get you started:

“We make your ________ shine”

“Let us shine a light on YOU (your home, your business, etc).”

“We put you in the spotlight”

“Let us brighten up your home (office, life, teeth, etc)”

“Lumens…we put that s*&^ on everything”

“We aren’t a FLASH in the pan”

“XXX and You. We are brighter together”

“Be Bright. Be Bold. Be Safe”

“Keeping you safe day and night”

“Being prepared is being safe”

“You are the reason we shine”

“See us in a whole new light”

Contact us today for more ideas (and possibly corny tag lines).

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com

Challenge Coins as Commemorative and Recognition Pieces

Challenge Coins have a well know history within the military as recognition pieces.  Some of their history, use and popularity within all branches of the armed forces are explored in this article.  This also helps to understand the increasing popularity of the coins outside of the military.

Corporations, Non-Profits, Colleges, Universities and more are using Challenge Coins more often for a variety of purposes. With two imprint areas (front and back), choices of metal finishes (gold, nickel, antique bronze, etc) and the option to add color to the design, the uses and possibilities are endless.

One of our clients holds a sales achievement incentive trip in a different location each year.  At dinner on the first night each attendee receives a Challenge Coin.  They use one side for the corporate logo then add the year, location and an image that pertains to that location in color on the back.  We’ve done waves, cactus, palm trees and more.  The first year someone qualifies for the trip they also receive a wooden display.  Once back to their office they can display the coins and add to their collection each year when they qualify.  These coins serve as a momemto of the trip, recognition of their achievement and also as an incentive to achieve the goals needed to qualify for the next trip.

Non-Profits can utilize the coins to recognize individuals for their volunteer hours or service.  By adding the organization’s logo on one side with a slogan or motto then adding the volunteer hours on the back you create a piece that not only shows your appreciation but gives the recipient and additiona sense of pride by recognizing the hours they have served.  This concept can also extend to recognizing all volunteers that helped achieve a larger project.  Add the date and project on the 2nd side to commemorate all the hard work and dedication to help achieve it.

Ground Breakings and Building Dedication ceremonies are ideal events for keepsake Challenge Coins.  The College or University logo can decorate one side in color and we can add the architect rendering of the building on the opposite side. Include a 1 piece display stand and these coins become a beautiful gift.

Alumni love the opportunity to display any item with the logo of their Alma Mater.  A Challenge Coin is beautiful incentive to join and Alumni Association or to recognize members for their years of membership, such as 10 years, Lifetime member, etc.    Coins also make excellent graduation gifts with the logo on one side and the year on the other.  Or we add an iconic image from campus on the 2nd side.  Challenge Coins also make excellent recognition items for faculty and staff and can be used for Speaker Gifts or special visitor gifts.

Rebranding, mergers and name changes offer opportunities to the corporate world to incorporate Challenge Coins into their marketing.  Utilizing one side of the coin to reiterate the company mission statement, slogan or a quote is a gift new employees can keep on their desk or a way to introduce a rebranding campaign.  Presenting coins featuring the new logo and mission statement to all employees at the announcement of a merger can help alleviate fears and discord.

Sales achievements, company goals and more can all be recognized and awarded with challenge coins as well.  Smaller and less expensive than traditional awards, coins make it possible to recognize the achievements of individuals, teams or all employees and staff.

Let us help you design a challenge coin to perfectly convey your message and achieve your goals.

challenge coins custom imprinted

With a variety of style options, we can design the perfect Challenge Coin for your needs.  Click here to see a sampling of our options.

www.barefootswag.com     866-247-4320

sales@barefootswag.com