Some Assembly Required

My Dad didn’t “assemble” anything when I was growing up.  Nothing.  My mother tells the story that they went to  buy a bike for me at Christmas and when the salesperson  brought it out of the back it was in a box. My Dad refused to take it.  He told them he bought the one on the floor that was assembled and if that wasn’t what he was getting, then he wasn’t buying.  Thankfully the store gave in or I would have been a really disappointed kid on Christmas morning.

While this example may be a little extreme, many people approach their marketing the same way.  If you want a cohesive marketing plan you have to “assemble” all the right parts.  You can’t expect everything to be handed to you in a neat little “pre assembled” package and it work perfectly for your specific needs.

Think about your end goal (the assembled bike).  Is it to introduce a new product, make people aware of a service you offer, draw a crowd to a grand opening, get more traffic at your trade show booth, increase your visibility on social media?  Maybe you need to cut lost time accidents in the workplace, increase employee morale, reward staff for the completion of a large project, announce a merger.  The goal is what ever you need it to be- and it’s ok if you have more than one goal.  The important thing it to clearly identify the goal so you know what “parts” you need to put together to reach that goal.

Now, lay out all the parts you might need (even if it’s just in your head).  Print, direct mail, email campaign, radio or TV advertising, promotional products, packaging, delivery, follow up, etc.  This is just the review part.   Look at all the options you can use then start narrowing it down.  You don’t have to use every “part” (this is not true when assembling a bike, just saying).    Kinda like this:

assembly

What key elements do you need; what parts are crucial to the outcome.  Think of this as the “frame”.

For example, if you want to draw potential clients to your trade show booth, then you really need to focus on your actual booth first.  Do you need a backdrop, lights, shelving, brochure display, a table and chair to sit down with clients or will a table cover with your logo and an retractable banner work?

Now that you have your frame, are you just going to stand behind the table and hope people stop? No, not if you expect to be successful.  What “parts” do you need to get people to the event or to get those registered to stop at your booth?  A pre-show mailer? Social media campaign? Booth giveaway?   Brochures of your product/services? Samples?  An in-booth game to get people involved?  Free popcorn?

So you had a great booth, people loved your product and took away samples or information. Now what?  Social media follow up?  Direct mail piece to those that stopped by? Packaged gift to your top leads?

This last portion is the key to showing a nice ROI.  Sure, all the other pieces fit together and work and can get you to your goal. However,  the follow up is like the bike bell, not totally necessary to the function of the bike, but it lets everyone know you are around.  It makes noise and gets attention.

You can take this concept and apply it to any marketing or business goal you have- frame, parts, bell.  It’s a very simplified breakdown, but an easy way to remember to think about the finished product as a whole and to plan out the assembly before you start.  Then you can ride away on that shiny bike ringing your bell.

Need help with the assembly?  Give us a call, email or chat with us on our website and we can work with you to help you put all the parts together to achieve your goal.

866-247-4320   sales@barefootswag.com

http://www.barefootswag.com

 

 

Taking Awards to the Next Level

When choosing awards or commemorative crystal gifts, taking a leap beyond the typical choices will set you apart and give the recipients a beautiful, unique piece they can display on a shelf, desk or in a case with pride.  The illumachrome technique allow a full color image (picture, design, art, logo, etc) to be applied to the crystal, giving it a multi dimensional appearance with added visual interest.

This process creates unique gifts and awards to commemorate any event, recognize achievements or product launches and more. A creative way to incorporate the location of your incentive trip or convention by using an image of the resort or a landscape picture of the area on the awards given out at your event.  Another creative use would be featuring a picture from a project or a volunteer event on a crystal paperweight for each person involved or that contributed.  Need a nice gift to commemorate a new building dedication or ground breaking- use the architect rendering as the background for an piece that will be treasured- a great ideas for colleges, universities and hospitals. Feature a new piece of equipment or a product and add the launch date and company logo to the front for an eye catching piece.  I can’t think of an industry that these would not have a use in.  This technique is especially popular with Colleges and Universities, the Technology Industry, Equipment Manufacturing, Medical Field and for sales and achievement awards. There are so many ways to use this decorating technique that the sky really is the limit.

If you love the look of these awards, but don’t have an image to use, don’t worry. This can also work with stock images or a full color design (some examples are in the video).  We have a vast library of full color photos to fit most industries and we can help you find the perfect one for your awards.

And if you are looking for a piece that will sit out on a desk or counter and you need a design on both sides, this techniqe is perfect.  A backer can be added then printed with an additional message making the piece a 2 sided “billboard” and increasing the visibility of your message.  Using this process is perfect for product launches and for the pharmaceutical industry.

Need more ideas?  We are happy to help, brainstorm or make suggestions!

This video explains the process and features beautiful awards and gift ideas to give you ideas and get those creative juices flowing.

Contact us today for more information and ideas on how we can help you with these unique awards and gifts.

www.barefootswag.com        sales@barefootswag.com

866-247-4320

Reason Why Promotional Products Should Be In Your Marketing Plan

Of course WE know promotional products (a.k.a. Swag) are great, but to really prove this point our industry association PPAI did some market research with top advertisers,  marketers, media buyers as well as consumers.  These facts show why promo items are consistently ranked in the top tier of all advertising media.

Advertisers LOVE using promotional products as part of their maketing campaigns:

75% of advertisers say promotional products contributed to a campaigns success

59% of consumers have a more favorable view of the brand

88% of consumers recall the advertiser

Promotional products help increase brand visibility:

66% recognition

58% awareness

55% corporate identity

51% goodwill

42% brand recall

Swag is a huge hit with consumers:

80% own at least 1 promotional product

91% keep promotional products in their kitchen

85% of recipients did business with the advertiser

83% like receiving promotional items

Promotional Products build communities with a shared sense of brand loyalty:

53% use their swag weekly

47% keep promotional items for a year or more

Want to learn more about how effectively promotional products can be incorporated into your advertising campaign, product launch, events, direct mail and more?  Contact us today:

www.barefootswag.com    sales@barefootswag.com

866-247-4320

IFrame

Why Top Advertisers and Media Buyers Love Promotional Products from PPAI on Vimeo.

Considering Virtual Reality for Your Marketing? Read This First.

At the gigantic 2017 Consumer Electronics Show in January, virtual reality was, once again, one of the hottest topics. VR technology, which immerses the user in a computer-generated simulation and projects highly visual imagery in full 3D, is clearly the next big technology wave – and it’s moving to the mainstream. A recent Bank of America/Merrill Lynch study estimates that there will be 250 million VR users by 2020.

It’s pretty likely that VR, like all major tech trends, will impact your employees and your customers. They’re probably already talking about it.  Now is a perfect time to explore how this emerging technology can be used to promote brands.

We currently have a wide variety of VR headsets, ranging from the basic Virtual Reality Glasses with 3D Lens Kit, to the higher-end Luxury Virtual Reality Headset. These are fun, user-friendly products that can be branded to help companies align themselves with a hot tech trend that’s all over the news.

Curious, but not quite sure how to apply it to your projects? Here are some ways that companies are using branded VR headsets to promote their message.

  • As a giveaway at sales meetings. The headsets are used to introduce the sales team to a new product’s features and functionality.
  • To entice prospective students. Schools can create virtual reality tours that enable students to “see” the campus without physically being there.
  • In the tourism and hospitality, hotels have used branded headsets to market their conference and event facilities with VR presentations.
  • At some hospitals, VR headsets are being given to prospective patients and their families to introduce them to services and treatment options.

Our branded VR headsets open up a world of new marketing opportunities. Let’s work together to see how VR can be used to get your message out there.

Click here to see our collection of VR headsets and check out the following videos for details on how they work:

Luxury Virtual Reality Headset

Mobile Virtual Reality Viewer

Foldable VR Headset

Virtual Reality Glasses with 3D lens kit

Let us help you make virtual reality work for your brand.  Call or email today:

sales@barefootswag.com     866-247-4320

www.barefootswag.com