Building A Consistent Look

Building a brand and creating a program or promotion with a consistent look is often difficult.  Finding a variety of products in different price points to coordinate with logo colors, events and even your print marketing is downright impossible sometimes.  And if those items need to have options for both men and ladies the choices dwindle down even further.

Duet Collection

That is why we love the Duet Collection of products. These items are stunning and absolutely impressive (don’t let the PVC material deter you).   With a variety of colors and styles to choose from, we add your debossed logo for a subtle message and elegant look.  Either the  rectangular tote or the more casual tote make beautiful, upscale swag bags, meeting gifts or speaker gifts.  The business card holders and stash tray are reasonably priced gift items that work for both men and women, yet still have a high perceived value.  My personal favorite is the large carryall tote which has so many uses- from carry on bag to business bag to giant purse, this bag is awesome.

The wine tote makes an elegant table favor, room drop gift or closing gift for Real Estate Agents- fill it with a favorite bottle of wine or other beverage of choice.  An excellent choice for gift with purchase, room drop gift or swag bag option is the cosmetic bag.  The luggage tag is small enough to use in a direct mail piece to convention attendees, travel agents or as a swag item at trade shows.

While any of these items can stand alone, the coordinating colors and styles make it possible to combine multiple items for a truly impactful promotion, giveaway or gift.  Or for a long term promotion, select a few items in the same colors to use over a period of time, building on the theme and colors to create a matching set.  And if you need gift boxes or other packaging we can add that as well to really add the wow factor to your swag.

If you want to create an item (or set) to match your corporate colors, let us know- we can discuss what will be necessary to turn your exact colors into stunning promotional swag.

sales@barefootswag.com       866-247-4320

http://www.barefootswag.com

Some Assembly Required

My Dad didn’t “assemble” anything when I was growing up.  Nothing.  My mother tells the story that they went to  buy a bike for me at Christmas and when the salesperson  brought it out of the back it was in a box. My Dad refused to take it.  He told them he bought the one on the floor that was assembled and if that wasn’t what he was getting, then he wasn’t buying.  Thankfully the store gave in or I would have been a really disappointed kid on Christmas morning.

While this example may be a little extreme, many people approach their marketing the same way.  If you want a cohesive marketing plan you have to “assemble” all the right parts.  You can’t expect everything to be handed to you in a neat little “pre assembled” package and it work perfectly for your specific needs.

Think about your end goal (the assembled bike).  Is it to introduce a new product, make people aware of a service you offer, draw a crowd to a grand opening, get more traffic at your trade show booth, increase your visibility on social media?  Maybe you need to cut lost time accidents in the workplace, increase employee morale, reward staff for the completion of a large project, announce a merger.  The goal is what ever you need it to be- and it’s ok if you have more than one goal.  The important thing it to clearly identify the goal so you know what “parts” you need to put together to reach that goal.

Now, lay out all the parts you might need (even if it’s just in your head).  Print, direct mail, email campaign, radio or TV advertising, promotional products, packaging, delivery, follow up, etc.  This is just the review part.   Look at all the options you can use then start narrowing it down.  You don’t have to use every “part” (this is not true when assembling a bike, just saying).    Kinda like this:

assembly

What key elements do you need; what parts are crucial to the outcome.  Think of this as the “frame”.

For example, if you want to draw potential clients to your trade show booth, then you really need to focus on your actual booth first.  Do you need a backdrop, lights, shelving, brochure display, a table and chair to sit down with clients or will a table cover with your logo and an retractable banner work?

Now that you have your frame, are you just going to stand behind the table and hope people stop? No, not if you expect to be successful.  What “parts” do you need to get people to the event or to get those registered to stop at your booth?  A pre-show mailer? Social media campaign? Booth giveaway?   Brochures of your product/services? Samples?  An in-booth game to get people involved?  Free popcorn?

So you had a great booth, people loved your product and took away samples or information. Now what?  Social media follow up?  Direct mail piece to those that stopped by? Packaged gift to your top leads?

This last portion is the key to showing a nice ROI.  Sure, all the other pieces fit together and work and can get you to your goal. However,  the follow up is like the bike bell, not totally necessary to the function of the bike, but it lets everyone know you are around.  It makes noise and gets attention.

You can take this concept and apply it to any marketing or business goal you have- frame, parts, bell.  It’s a very simplified breakdown, but an easy way to remember to think about the finished product as a whole and to plan out the assembly before you start.  Then you can ride away on that shiny bike ringing your bell.

Need help with the assembly?  Give us a call, email or chat with us on our website and we can work with you to help you put all the parts together to achieve your goal.

866-247-4320   sales@barefootswag.com

http://www.barefootswag.com