5 Ways to Make the Most of Your Direct Mailings

When considering using direct mail as a part of your marketing campaign it is important to sit down and think through your strategy. By making some careful choices, you can design an effect mail piece and increse your ROI beyond the typical .5-1% response rate.  Here are some of the basic ways to make sure you are desiging your post card, brochure, flyer or other direct mail piece to make it as effective as possible and generate the results you are looking for.

  • What is the primary purpose of your mailing?  Think about what is most important.  Don’t try to “kill two birds with one stone” and keep adding information.  Focus on one purpose.  That might be a Grand Opening, an End of Season Sale, a new addition to your staff or a new location.  With a clear purpose you will be able to create a bold, attention grabbing headline to entice the recepient to keep reading.
  • Where is your mailing list coming from?  Current contacts, a bulk mailing to a specific zip code or purchase a mailing list? If you are introducing a new product, service or staff member the mailing to your current list of contacts might make perfect sense.  However, if you want to reach new customers or clients this is not going to be the most effective means, possibly a bulk mail to a specific zip code would be a better choice.  Maybe you are opening a new business that has a very specific clientele (such as a pre school or luxury vehicle dealership).  Purchasing a mailing list that will narrow down the specific demographics you are looking for will greatly increase your response rate.
  •  Once you have your purpose and recipients in mind, you can begin designing your mailing.  This is where you need to keep reminding yourself that “less is more”.  Many people have a tendency to overcrowd their message.  Keep it simple and basic.   Add images that will catch the eye and also convey your primary message.  Make sure you keep both the text and images in line with the message you are trying to convey. As a general rule, use no more than 3 different fonts within your piece.  Fonts are a great way to promote a message- for example, a new daycare would be a perfect use for a font that looks like children’s hand writing.  A luxury auto dealership, not so much.   Images or graphics that bleed off the page can add interest.  Setting text to the side, top or bottom and not just in the center will help draw the eye around the page.  And again- less is more- leave some “white space” so your final product does not look overcrowded.
  • Add a “call to action”.  A coupon, discount code, free gift to the first 100 people through the doors, etc.  Think about what you can offer to increase the effectiveness of your mailing and encourage people to take the necesssary action.
  • Add some “bulk”.  Bulky mail is different, it gets noticed and it gets read (hence a better response rate).  Add a magnet to a postcard, include a small notepad in an envelope, or even do a box mailing with a larger item (like a small flashlight) inside.  This type of mailing is especially effective when you have a very specific and targeted mailing list.

Call or emaill today for help designing your print material.  We have a vast selection of fonts, graphics and images we can use to help you stand out and not have the same stock template look as the next guy!

866-247-4320   sales@barefootswag.com

http://www.barefootswag.com

Reason Why Promotional Products Should Be In Your Marketing Plan

Of course WE know promotional products (a.k.a. Swag) are great, but to really prove this point our industry association PPAI did some market research with top advertisers,  marketers, media buyers as well as consumers.  These facts show why promo items are consistently ranked in the top tier of all advertising media.

Advertisers LOVE using promotional products as part of their maketing campaigns:

75% of advertisers say promotional products contributed to a campaigns success

59% of consumers have a more favorable view of the brand

88% of consumers recall the advertiser

Promotional products help increase brand visibility:

66% recognition

58% awareness

55% corporate identity

51% goodwill

42% brand recall

Swag is a huge hit with consumers:

80% own at least 1 promotional product

91% keep promotional products in their kitchen

85% of recipients did business with the advertiser

83% like receiving promotional items

Promotional Products build communities with a shared sense of brand loyalty:

53% use their swag weekly

47% keep promotional items for a year or more

Want to learn more about how effectively promotional products can be incorporated into your advertising campaign, product launch, events, direct mail and more?  Contact us today:

www.barefootswag.com    sales@barefootswag.com

866-247-4320

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Why Top Advertisers and Media Buyers Love Promotional Products from PPAI on Vimeo.

Get Ready for Eclipse Viewing Parties

Where will you be August 21, 2017?  Hopefully in the path of the first total soloar eclipse to cross North America since 1979.  We are excited that both our Portland, OR office and our Black Mountain (Asheville), NC offices are really close to being right in the path of the Great American Eclipse.  Sorry, to our Michigan office!  To view the optimal viewing areas and the complete path click here.  Even if you are not in the direct path for a complete eclipse, most of North America will be able to see a partial eclipse.

eclipse-map

If you are planning viewing parties or want to use this rare natural occurance as a marketing opportunity, these eclipse viewing glasses offer a safe way to view the eclipse while getting your message across.  These are perfect for colleges, optometrists, tv and radio stations or anyone promoting the event across the US.  Since these glasses are lightweight they make a perfect direct mail piece or envelope stuffer.  Or, for a less expensive option, go with these stock printed exclipse viewing glasses with no logo.

Need other swag or giveaways ideas based on the eclipse, solor, sun or moon theme? Just let us know and we can help you find the perfect items to fit your needs.

http://www.barefootswag.com

866-247-4320

sales@barefootswag.com