Swag That is Trending With Millennials

Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it ad nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your business wants to be a part of?  But, predicting what millennials want can be a challenge for businesses. Millennials gravitate toward individuality, all-around wellness, adventure and, most of all, inspiration.  Millennials are always looking for ways to spark inspiration and drive personal growth.  If your clients want to engage millennials, suggest these promo ideas, and their  business will reap the benefits of the generation’s million-dollar spending habits.

1. Tech Accessories
It’s no secret that millennials value their smartphones and laptops above every other possession. They increasingly rely on them for business and social obligations, so if your client provides products that maximize their devices’ potential, you’ll be a hero. Tech ideas include Bluetooth® headphones and earbuds, USB hubs and power banks.

PL4825 bluetooth headphonesPL1330 light usb hub

2. Drinkware
Millennials are always on the go. Most of their days are spent dashing back and forth from the office, to the coffee house, to the gym and, finally, to their group hangouts centered around Netflix binge-watching. They love products that move with them, and reusable drinkware is a generational favorite. Suggest your clients use branded drinkware promotions, and millennials will give their message exposure wherever they go.

PL4183xl tritan bottle
3. Health and Wellness Items
Millennials are lacing up their running shoes, toting around yoga mats and visiting the smoothie bar. They love health-related items, like workout gear, fitness trackers and hand sanitizers, because they enable them to reach their health goals. Take advantage of this trend, and millennials will appreciate that their well-being is important and become a loyal customer.


4. Apparel
The logoed T-shirt is enjoying a resurgence among millennials. From concert tees to charity 5K shirts, millennials love wearing unique apparel that showcases their interests.  Apparel is a tried-and-true product idea among millennials, and a great opportunity to take advantage of a walking promotion for your business.


Give us a call or email us for marketing swag ideas geared specifically to your needs and budget that will win over your millennial customers!

http://www.barefootswag.com       866-247-4320


Reason Why Promotional Products Should Be In Your Marketing Plan

Of course WE know promotional products (a.k.a. Swag) are great, but to really prove this point our industry association PPAI did some market research with top advertisers,  marketers, media buyers as well as consumers.  These facts show why promo items are consistently ranked in the top tier of all advertising media.

Advertisers LOVE using promotional products as part of their maketing campaigns:

75% of advertisers say promotional products contributed to a campaigns success

59% of consumers have a more favorable view of the brand

88% of consumers recall the advertiser

Promotional products help increase brand visibility:

66% recognition

58% awareness

55% corporate identity

51% goodwill

42% brand recall

Swag is a huge hit with consumers:

80% own at least 1 promotional product

91% keep promotional products in their kitchen

85% of recipients did business with the advertiser

83% like receiving promotional items

Promotional Products build communities with a shared sense of brand loyalty:

53% use their swag weekly

47% keep promotional items for a year or more

Want to learn more about how effectively promotional products can be incorporated into your advertising campaign, product launch, events, direct mail and more?  Contact us today:

www.barefootswag.com    sales@barefootswag.com



Why Top Advertisers and Media Buyers Love Promotional Products from PPAI on Vimeo.