Tradeshows Are Back and Swag Is Strong

After the two year break “that shall not be discussed”, tradeshows and conferences are coming back. It’s exciting to be back on the floor, meeting with industry friends and seeing potential clients face to face. As exciting as it is to be back out there, it does feel different and connecting can be a little more difficult- which is the perfect opportunity to use promo items as giveaways and trade show gifts to reinforce your marketing message.

In the past, tradeshow giveaways were used mainly as handouts at the booth or to drop in swag bags, ways to remind clients or potential clients that they saw you and what items or services you offer. In this “new” tradeshow and convention world using a swag giveaway that fits your message, compliments your marketing campaign and is useful once it is unpacked back at the office or at home is crucial.

Booth giveaways or swag bag fillers that compliment your product or services reinforce your brand and products every time your client or potential client sees and uses the promo item in the future. Are you selling medical equipment? Then think about post-it notes with your equipment in the background. Is your product anitvirus software? Look at a bug shaped stress reliever. Does your product increase safety? Webcam covers get that message across.

Another way to increase your ROI is to think about your true audience. Are the decision makers for purchasing your product home owners? Consider kitchen items such as a cutting board or measuring cup. Are they purchasing managers? Desk items such as note pads or highlighters will be used and remembered.

Tying your swag giveaways into your tag line or product name can be fun way to guarantee you will be remembered. Does your product “soar” or “fly”? Rocket themed giveaways not only tie in perfectly, but will give you an opportunity for extra talking points at the booth. Is your product “environmentally friendly”? Recycled or recyclable products continue to promote that message while promoting your brand. Do your services give your clients “peace of mind”? Sleep masks or stress toys can reinforce that message.

Planning your logo giveaways and gifts for trade shows and conferences so that they will tie in with and help convey your message is just as important as how you are going to set up your booth and talk to attendees. Remember that your swag should remind people of exactly what you offer and shouldn’t leave them guessing or wondering what message you are trying to get across. Let us help you find the perfect product to increase your ROI at trade shows, conventions and conferences.


Gifts of Appreciation for Nurses Week

Two years since the early stage of the pandemic, Healthcare workers are still under huge amounts of stress. Dealing with staffing shortages, longer hours, heavier patient loads and a myriad of other issues, Nurses are grateful for a showing of gratitude and appreciation. Take a look at these suggestions for nurses week or nurses day gift ideas from last year, then read on below for more ideas.

Individually wrapped cookies are great additions to a swag bag or we can put several into a custom printed box as an office gift or department gift everyone can share. Other individual treat ideas are trail mix, mints, chocolate (always my favorite) and so many others. Small and easy to hand out, individual food gifts are a great way to put a smile on every nurse’s face!

Self care is encouraged during high stress times and this diy lip balm kit encourages doing something fun outside of work and also creates high quality lip balm that will be fun to use. Includes everything needed to make five lip balm tins.

Items that are multi functional and useful are always one of my favorites to give and receive. Flashlights (can you ever have too many flashlights) fits the bill. For early morning or late night shifts they come in handy getting to and from the car. Stashed in the glove compartment they are always there for an emergency and you never know when you will need one at home. Adding a fun imprint to tie the gift to the occasion helps continue your message. Try a message such as: “Thank you for shining a light on patient care” , “You are a bright light” or “Nurses light the way”.

Tech items are one of our top categories for giveaways, gifts and general swag ideas. Charging cables and power banks continue to be at the top of the list. Qi chargers are increasingly popular for cordless charging at home or at work and come in a variety of styles and price ranges.

In addition to these items, the tried and true tote bags, lunch coolers and drinkware remain popular gift ideas as well. Let us help you find the newest trending styles for your Nurse’s Day and Nurses Week gift needs.

Contact us today to let us help you find the perfect items to show appreciation to your health care workers. 866-247-4320