How To Reach Customers When Your Event Is Cancelled

As of this writing we are in the early stages of the coronavirus outbreak (COVID-19) and people are still uncertain about the best ways to protect themselves and their employees. We (and many of our clients) are dealing with delays in inventory being shipped from China. Hand sanitizer and face masks are flying off the shelves and large events are being cancelled left and right.

When much of your marketing budget is allocated for a big trade show, conference or convention and you are counting on the revenue you would gain from attending, how do you compensate for that loss of potential revenue if an event is cancelled- even it if isn’t because of corona virus? What do you do with all the brochures, giveaways and other collateral you have ready? How do you still get your message out if this was your big event of the year?

We can help..

If attendees have already registered and you can purchase an attendee list (or possibly the organizers will provide this for free since the event was cancelled), you can do some creative direct mail pieces to everyone on the list or pick and choose the companies or contacts you want to target.

What mail you open first? A plain envelope or something bulky? Regular mail or Fedex? A postcard or a metallic padded envelope? Think about your mail piece the same way you would think about drawing someone into your trade show booth. Make the invitation to open the piece (come into your booth) unique and enticing.

Let’s say you are going to do a mass mailing to everyone that signed up to attend. Maybe this is a first round of mailings to get a response. A bulky padded envelope grabs attention- especially if it is colorful or unique in some way. Mailing tubes are an unexpected mailing piece that stands out as do unique shaped boxes (really boxes of any kind). How fun are these message in a bottle mailers (yes, you can mail it with just a label and postage on the bottle), seed paper envelopes or just large packs of seeds (forget me nots or money plant could be fun tie in). Maybe you already purchased the swag items you were going to giveaway at your booth. What do you do with those now? Let’s attach them to a postcard or put them inside a card and get them in the hands of your potential customers! There are so many options and creative ways to send mail pieces that will pique interests and get your message across. Let us help you come up with the perfect solutions to fit your needs.

Choose your giveaway item and we will custom cut the foam for perfect fit for your direct mail piece.

Perhaps you want to target a smaller set of potential clients or your goal for the convention was to meet with your current top customers to let them know about a new products or service you offer. Video brochures are an excellent way to get that message in the hands of your clients. We can print the outside and inside with your custom message and the video will start playing when they open the brochure up. With such a unique and custom approach, it is sure to get the attention you are looking for.

Put your whole trade show booth in a box! We can custom print the inside or outside of the shipping box (how fun would it be to print it to look like your booth!) and you can fill it with collateral material, product samples and, of course, your trade show booth giveaway. This gives you the opportunity to get exactly the material you want in your client’s or potential client’s hands. These kits can be sleek and elegant, fun and creative, play on the fact the show was cancelled, focus on a product- the possibilities are endless.

Custom print your presentation box to really grab attention. We have a wide variety of sizes and styles for a perfect fit for your custom kits.

Trying to drive traffic to your website? Let us print a QR code on postcards or a small item or create a promotion that will entice them to a landing page on your website. Have them fill out a short form so you can mail them the trade show swag they missed at your booth. Directing them to your website with the offer of a gift can help you generate traffic, capture important contact information, qualify the leads and make up revenue lost from a cancelled show. This also gives you the opportunity to offer a gift you might not otherwise give away at your booth because of size, price point or travel restrictions. Think fun and useful items like umbrellas, coolers or coaster sets.

Tying in your product to your message or theme makes your presentation memorable. “We won’t let a cancelled show rain on our parade” printed on the outside of the box with raindrops opens up to a useful umbrella (or the promise of an umbrella sent to them if they visit your website!)

Think about the budget you had allocated to the show- now let us help you take that budget and create a promotion to get in front of all those customers and make up lost revenue. We are here to brainstorm with you and your team and create a marketing campaign to make the best of this difficult situation.

Call or email us today so our team can get started on creative ideas for you! 866-247-4320

A Decade of Swag

It is natural to reflect at the end/beginning of a year on what has transpired over the past year and how many changes have taken place. But when we are starting a whole new decade it is interesting to look back and see just how much has changed in 10 years. It’s a little overwhelming when you start listing them all-at least it was for me. Then I started thinking about all the changes to the business in the last 10 years- Wow. There have been so many that brought us to where we are today. But then (because I’m a total swag nerd), I started thinking about all the fun new swag that we have now that we didn’t have (or that wasn’t in our market yet) at the beginning of this decade.

There were a few fun things that were had a short lived 15 minutes of fame lifespan- such as selfie sticks and fidget spinners. Some things are better off left behind.

Webcam covers are a popular trade show and convention giveaway because of their usefulness, size and price point.

Mobile tech items have become hugely popular this decade. The first ipad came out in 2010 (seriously!). With the quickly increasing popularity of the ipad, phones developed into mini tablets with touch screens as well- which brought us such swag as stylus pens, microfiber cleaning cloths, and tablet cases. Tech giveaways became a top category and continues to develop at an astonishing rate. Pop Sockets, webcam covers, bluetooth speakers and power banks are all useful giveaway and promotional items because of their wide appeal to all demographics- did you have a need for any of these items 10 years ago? Not unless you were living with the Jetsons! A couple other tech related swag that the 2010s brought us were virtual reality glasses and RFID blocking items.

Mason jar replica cups, copper lined tumblers and bottles (inspired by Yeti) and BPA free plastic bottles were some of our most searched drinkware swag. This is one of those categories that definitely follows retail trends so we see a lot of changes and “new” products that fill specific needs, such as shaker bottles.

With concert arenas, college and NFL football stadiums as well as many large companies increasing security and limiting the size of bags allowed through security, clear bags have become a necessity. Many bags have been developed that meet NFL bag regulations and are available to brand with your logo.

Other fun and unique swag items we love that the decade brought us are pop-up lanterns (a must have for any home- a great item for any company with a message of safety or security), smash lights– convenient, small & easy to carry, hat & beanies with built in lights (why did it take so long to bring these to us?) , lots of fun animal themed paws n claws items that can work individually or grouped together for an ongoing promotion, reusable straws– paper, metal and silicone have popped up in the last few years , socks have become hugely popular with fun and funky designs, AND the ultimate why-didn’t-we -have-this-sooner item, inverted umbrellas.

While some items had been around and available for promo, advances in technology, printing or manufacturing made them more affordable and readily available. The cost of variable data printing decreased and the availability of options increased, making it a creative and personal way to market by adding each recipients name to print material or even swag items such as bottles or mugs. The same happened with full color and digital printing. This gives us so many more options to print images of products or equipment as well as logos with multiple colors at a much more affordable price.

Do you have a favorite swag item from the 2010s that we forgot to mention? Or maybe it is one you are glad to see being left in the last decade?

Let us know how we can help you get your marketing and promotions “with the times” and help you find the best, latest and greatest swag for THIS decade. 866-247-4320