As of this writing we are in the early stages of the coronavirus outbreak (COVID-19) and people are still uncertain about the best ways to protect themselves and their employees. We (and many of our clients) are dealing with delays in inventory being shipped from China. Hand sanitizer and face masks are flying off the shelves and large events are being cancelled left and right.
When much of your marketing budget is allocated for a big trade show, conference or convention and you are counting on the revenue you would gain from attending, how do you compensate for that loss of potential revenue if an event is cancelled- even it if isn’t because of corona virus? What do you do with all the brochures, giveaways and other collateral you have ready? How do you still get your message out if this was your big event of the year?
We can help..
If attendees have already registered and you can purchase an attendee list (or possibly the organizers will provide this for free since the event was cancelled), you can do some creative direct mail pieces to everyone on the list or pick and choose the companies or contacts you want to target.
What mail you open first? A plain envelope or something bulky? Regular mail or Fedex? A postcard or a metallic padded envelope? Think about your mail piece the same way you would think about drawing someone into your trade show booth. Make the invitation to open the piece (come into your booth) unique and enticing.
Let’s say you are going to do a mass mailing to everyone that signed up to attend. Maybe this is a first round of mailings to get a response. A bulky padded envelope grabs attention- especially if it is colorful or unique in some way. Mailing tubes are an unexpected mailing piece that stands out as do unique shaped boxes (really boxes of any kind). How fun are these message in a bottle mailers (yes, you can mail it with just a label and postage on the bottle), seed paper envelopes or just large packs of seeds (forget me nots or money plant could be fun tie in). Maybe you already purchased the swag items you were going to giveaway at your booth. What do you do with those now? Let’s attach them to a postcard or put them inside a card and get them in the hands of your potential customers! There are so many options and creative ways to send mail pieces that will pique interests and get your message across. Let us help you come up with the perfect solutions to fit your needs.
Perhaps you want to target a smaller set of potential clients or your goal for the convention was to meet with your current top customers to let them know about a new products or service you offer. Video brochures are an excellent way to get that message in the hands of your clients. We can print the outside and inside with your custom message and the video will start playing when they open the brochure up. With such a unique and custom approach, it is sure to get the attention you are looking for.
Put your whole trade show booth in a box! We can custom print the inside or outside of the shipping box (how fun would it be to print it to look like your booth!) and you can fill it with collateral material, product samples and, of course, your trade show booth giveaway. This gives you the opportunity to get exactly the material you want in your client’s or potential client’s hands. These kits can be sleek and elegant, fun and creative, play on the fact the show was cancelled, focus on a product- the possibilities are endless.
Trying to drive traffic to your website? Let us print a QR code on postcards or a small item or create a promotion that will entice them to a landing page on your website. Have them fill out a short form so you can mail them the trade show swag they missed at your booth. Directing them to your website with the offer of a gift can help you generate traffic, capture important contact information, qualify the leads and make up revenue lost from a cancelled show. This also gives you the opportunity to offer a gift you might not otherwise give away at your booth because of size, price point or travel restrictions. Think fun and useful items like umbrellas, coolers or coaster sets.
Think about the budget you had allocated to the show- now let us help you take that budget and create a promotion to get in front of all those customers and make up lost revenue. We are here to brainstorm with you and your team and create a marketing campaign to make the best of this difficult situation.
Call or email us today so our team can get started on creative ideas for you!