Building A Online Store

Online stores for your company or association doesn’t have to be complicated or expensive. We breakdown some of the options below on how you can build an online store for a variety of different needs.

Employee Gifts is one of our most popular stores because it is so versatile and can be designed to fill a variety of needs.

When looking for an easy way to send gifts to all employees, we can design the store with a limited number of items that the employees can select from. Your employees can then go online (with a password) and look at all products to choose what they want. For example, a client offered their employees a choice between three different jacket styles, available in both mens and ladies, in two colors. We selected styles that were similar in price and available in a wide range of sizes. They also included three tech items that were in the same price range. This gave the employees six gifts to choose from. The store was open for shopping for two weeks. At checkout, employees entered their home address. Once the store closed, we batched all orders to decorate the items with the company logo, then drop shipped to the employees homes.

Client Gifts stores offer a way for companies with multiple locations (such as Bank, Insurance or Mortgage Lenders) to keep control over their brand and prevent items being ordered with a logo that does not fit brand guidelines. Items can be ordered by company emloyees to be handed out to clients or we can generate gift codes that are sent to clients as a thank you and they will be able to go online and select the item(s) they want. All items will be branded with your logo. Another way to do client gift stores is to order items in bulk and warehouse the products. Many companies don’t want the added expense of purchasing items in advance and warehousing costs. We can design a hybrid site that offers some items, such as those that are most popular or lower cost, in bulk that we can warehouse, then other items, such as apparel and tech items that would be print on demand. This helps cut up front costs and prevents leftover inventory if styles are changed or discontinued.

Association or Non-Profit budget is usually a major factor for this type of client and purchasing items in advance and warehousing them is not feasible. Not to mention, anticipating demand is very difficult. This type of online store is perfect for short term “sales” or special events. Stores can be created with a short (for example, two week) order window to create a sense of urgency. Once all orders are placed, items are printed and delivered. Another use is to offer a code to donors at a certain level so they can choose their own “thank you” gift. Adding in items various branches may need to purchase in bulk such as lapel pins, printed items such as brochures or t-shirts is another way to utilize this store.

New Hire/Onboarding store is a great way (especially with remote workers) to allow new hires to order the items they need. This is a perfect way to offer a choice between a t-shirt or sweatshirt and know that the items the employee gets is something they chose and will wear (and that it’s the correct size- because who wants to guess wrong on THAT). Adding in work related items such as a power bank, headphones, backpack, messenger bag or coaster set can give them additional choices. The onboarding store can be designed with a code so they have a specific budget to spend or you let them choose a set number of items. Or maybe they get some select items and get to choose the apparel item. These are custom designed, so we make it work for your New Hire needs.

Event Swag online events are huge and sometimes the hassle of swag for those events is just as huge. Take that hassle away with an online merch store for your events. These stores can be set up with redemption codes so attendees can log on to claim their “swag bag” which is then shipped directly to their home or office. This allows you to include not only any event swag such as a t-shirt, but also items from sponsors and any collateral material. Or, if you have merch you want to sell for the event, this is an excellent way to offer items for sell without having to estimate quantities or sizes. Items can be printed and shipped as they are ordered, saving you the up front investment for inventory and adding the convenience of not having to pick and ship items yourself.

Because we design each of our online stores based on your needs, they can be designed to fit a variety of merch, swag or gifting needs- from print on demand to warehousing, or a hybrid model.

Check out one of our sample sites here, then contact us today to discuss exactly what you are looking for and we can help you come up with a solution.

http://www.barefootswag.com

866-247-4320 sales@barefootswag.com

Creative Virtual Event Swag Bags

Let’s face it, we’ve all had some super boring virtual meetings/classes/webinars over the last few months. But I’ve also had some really great ones. Ones where I was excited before the session even started and where the follow up afterwards was terrific and kept me engaged.

What made the difference? Swag. And not just because this is my job. You would think that I woudn’t get all excited about it, but everyone appreciates a little extra effort being shown to them. And honestly, after receiving this fantastic tumbler with my name on it, how could I not be excited about the upcoming presentation? And now that they had sent me this very special tumbler, I couldn’t just blow off the meeting. Nope. Not only did this make me feel appreciated, it also got me excited about the event, ensured that I would attend AND that I would pay attention.

Another way to use the personalization option is to print the tumblers with just the event logo for attendees, then add names to the mug for your speakers, presenters, sponsors or company team members to make the gift and event even more memorable for them. You don’t have to add personalization to the entire order, just those that you need to really stand out.

The engraved logo and personalization really pop on this tumbler, but we can print a full color logo as well. Best of all- the lid on this tumbler is leak proof (believe me, I’ve tried it!) Click on the tumbler picture to see other similar styles we offer.

We can step it up a notch and take that personalized coffee mug and insert it into a nice gift box for a simple, but nice, virtual event gift that can be shipped directly to attendees. Time it so the mug arrives just before the event date and attendees will have a new tumbler to use during the event for both hot and cold beverages. Or, we can ship to arrive just after the event as a thank you for attending. Both have their advantages. Depending on what message you want to send- or buzz you want to create- we can help coordinate the delivery to achieve your goal.

A nice gift box creates an event gift with a higher perceived value. Let us drop ship directly to attendees or to your event speakers, presenters or sponsors as thank you gifts.

When your regular yearly conference or trade show goes virtual, you still want to create the same excitement and anticipation that the in-person event has. While we do have some pre-curated giveaway ideas, the vast majority of the swag bags we do are custom created. We base our suggestions & ideas on the client’s needs, budget, theme, timeline, number of expected attendees, sponsor needs, if additional materials need to be included (such as print or product samples), whether the items need to arrive before the event or as a post-event “thank you”. There are so many factors that we consider when helping you with your giveaway and swag ideas for virtual events. Tying your swag into social media hashtags, encourage pictures to be posted with the logo items or to use items during the event helps create excitement and bring more awareness to your event.

The swag bag that attendees get every year may look a little different, but it should still appeal to everyone- and more importantly than ever, the items should be useful. Maybe you don’t need traditional lanyards this year for name badges, but how about lanyards with a key ring attachment or a mini version of your traditional lanyard like this key ring lanyard or even a very functional (and timely) mask lanyard. Hand sanitizer is another hot item to include as an virtual event giveaway. We have FDA approved manufacturers that have stock now. Stock availablity does vary so contact us for the most up to date options. Keep in mind that any swag bags with sanitizer will need to ship ground and we cannot ship hand sanitizer overseas. If you are sending your swag packages out to arrive before your virtual conference food gifts (so attendees have a snack during the event) such as trail mix or life savers or items they can fidget with, like this foam putty or a fun shaped stress toy that fits your theme or industry, help keep their attention and focus. Post-it notes, web cam covers and microfiber cloths are ideal to include. These items are small and lightweight, making them easy to ship and whether attendees are working from the office or home, they are useful giveaway items. Small items like these can be combined to make up a swag bag or to fill in with larger giveaway items.

It is important to offer the sponsors of your virtual conference additional opportunities to get in front of attendees as well. Items that allow you to imprint not only the event logo, but to add the sponsor logos as well will give them added ROI. Items with a larger imprint area or multiple imprint locations give you the ability to feature one or multiple sponsors on giveaway items in your swag bags. Larger microfiber cloths with a full color imprint or ones that are multi functional such as this cleaning cloth/mousepad offer unlimited imprint options. The larger imprint area on tote bags may be able to accommodate multiple logos on one side or offer a second side imprint area for sponsor logos. We can take a look at all logos you need to include and help you find the right bag that will work best. We can add a full color tip-in page in a variety of notebooks such as this notebook. This allows you to feature the event logo on the front cover and either all the sponsors on the tip in page or other information such as a schedule of sessions available. Sponsors frequently want to include items with just their logo. We can help coordinate that so there are not duplicate items in your event giveaway bag and ensure that sponsors are able to convey their message to recipients.

Curated kits are an easy and often faster & less expensive option for your virtual event giveaways.

If you want to keep it super simple, we have several ideas that are in kits and ready for your logo to be added and shipped out. We can help you find the perfect kit for attendees or for speaker gifts. These coaster sets are nicely packaged and the box can be printed full color. This trade show kit includes a variety of items that are imprinted with your logo. Boxed kits such as this notebook and powerbank set ship out well and have a low minumum order. This thoughful tech kit (pictured above) includes an imprint on all items. Check out some more event in a box options here or contact us so we can help find the perfect one to meet your needs.

Let’s talk about your virtual conference or event and what needs you have. Once we have a better idea of your needs, expectations and goals we can help you come up with the perfect virtual swag bag. Call or email us today to get started.

866-247-4320 sales@barefootswag.com

http://www.barefootswag.com