Light Up Your Marketing

Too many (way too many) times we hear “I just need something to give away with my logo on it”. It causes us pain. Severe pain. With just a little creativity and thinking outside the box, you can tie your branding or message into the item you are giving away, which greatly increases your ROI. Talking to us about your product, service, event, end users and more will enable us to suggest swag that is not only useful, but the perfect vehicle for your message. Today we are going to look at ways to “light up” your branding while tying it into your product or service.

One of our most popular categories on our website is “Ideas under $3”. With that in mind, let’s look at some inexpensive lights that can be used for a variety of branding purposes.

Keyring flashlights make a great small gift for car dealerships, a way to promote a safety message to students on campus or inexpensive trade show handouts. The classic keylite offers great space for your message. Or choose an option with additional useful features like this keyring flashlight with a bottle opener. Styles such as these flat lights make excellent direct mail pieces or we can afix them to a card or other backer for additional space for your message. For more options under $3, visit our website and enter Flashlight in the search box, then sort by price (low to high).

In addition to bottle openers, there are many flashlights that come with tool options such as this screwdriver set, this LED light multitool or one with an added tapemeasure. Depening on the tools added these can make excelling closing gifts or Realtors, promotional items for the construction industry, or tradeshow giveaways for home improvement shows.

LED or COB bulbs provide brighter light, making these flashlights the perfect swag idea for safety programs or to promote a safety message. And think of all the creative ways you can tie a safety tagline or message into your marketing with these compact, but bright aluminum flashlights or this rechargable tactical light. These COB lights are perfect for keeping in the car. Check out more LED lights we can put your logo on here and COB lights here.

Hands free headlamps aren’t often thought of when thinking about flashlights, but these items can be perfect if your target market is runners, marathoners, mechanics, dog walkers or others that need both hands free, but also need a functional light to work by or just to be safe.

Workplace safety is an important issue to address. Whether you are wanting to reduce lost time accidents, increase awareness of safety issues or just promote general safety, a name brand flashlite such as maglite can do just that. Available in many sizes, alone or in sets, Maglite also make excellent client and employee gifts.

Once you choose your branded flashlight, tying it into your marketing or message is the next step. Check out these tagline and slogans to get you started:

“We make your ________ shine”

“Let us shine a light on YOU (your home, your business, etc).”

“We put you in the spotlight”

“Let us brighten up your home (office, life, teeth, etc)”

“Lumens…we put that s*&^ on everything”

“We aren’t a FLASH in the pan”

“XXX and You. We are brighter together”

“Be Bright. Be Bold. Be Safe”

“Keeping you safe day and night”

“Being prepared is being safe”

“You are the reason we shine”

“See us in a whole new light”

Contact us today for more ideas (and possibly corny tag lines).

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com

Tradeshows Are Back and Swag Is Strong

After the two year break “that shall not be discussed”, tradeshows and conferences are coming back. It’s exciting to be back on the floor, meeting with industry friends and seeing potential clients face to face. As exciting as it is to be back out there, it does feel different and connecting can be a little more difficult- which is the perfect opportunity to use promo items as giveaways and trade show gifts to reinforce your marketing message.

In the past, tradeshow giveaways were used mainly as handouts at the booth or to drop in swag bags, ways to remind clients or potential clients that they saw you and what items or services you offer. In this “new” tradeshow and convention world using a swag giveaway that fits your message, compliments your marketing campaign and is useful once it is unpacked back at the office or at home is crucial.

Booth giveaways or swag bag fillers that compliment your product or services reinforce your brand and products every time your client or potential client sees and uses the promo item in the future. Are you selling medical equipment? Then think about post-it notes with your equipment in the background. Is your product anitvirus software? Look at a bug shaped stress reliever. Does your product increase safety? Webcam covers get that message across.

Another way to increase your ROI is to think about your true audience. Are the decision makers for purchasing your product home owners? Consider kitchen items such as a cutting board or measuring cup. Are they purchasing managers? Desk items such as note pads or highlighters will be used and remembered.

Tying your swag giveaways into your tag line or product name can be fun way to guarantee you will be remembered. Does your product “soar” or “fly”? Rocket themed giveaways not only tie in perfectly, but will give you an opportunity for extra talking points at the booth. Is your product “environmentally friendly”? Recycled or recyclable products continue to promote that message while promoting your brand. Do your services give your clients “peace of mind”? Sleep masks or stress toys can reinforce that message.

Planning your logo giveaways and gifts for trade shows and conferences so that they will tie in with and help convey your message is just as important as how you are going to set up your booth and talk to attendees. Remember that your swag should remind people of exactly what you offer and shouldn’t leave them guessing or wondering what message you are trying to get across. Let us help you find the perfect product to increase your ROI at trade shows, conventions and conferences.

http://www.barefootswag.com

866-247-4320 sales@barefootswag.com