Event In A Box Ideas for Your Upcoming Event

With COVID-19 still impacting the US and the globe, events are probably going to look a little different for a while. Gone are the tradeshows that take days to walk! Gone are the team-building death drops where you trust your co-workers to catch you falling backwards (okay, those were terrifying even without COVID!). And gone are large, in-person conferences full of energy, collaboration, and idea sharing (not to mention hugs, handshakes, and passing out goodies). So now what? Enter the world of virtual and limited contact events, and all that comes with it!


Many event organizers have shifted their events to an online format, whether that be Zoom, Google Meeting, Go-to Meetings, etc. These platforms have provided a fairly user-friendly way to engage “attendees” and sometimes even do “breakout sessions” so attendees can hone in on the topics that most interest them. Others have decided to do limited-contact events with lots of social distancing and limited personal interaction.
Either way you go, an important (and often highly anticipated) part of any event is the SWAG! People love walking away with something to remember the event by, whether that’s a tshirt, drinkware, or something as simple as a sticker. But with this new environment of social distancing and hyper-awareness of germs, how do you facilitate that? Enter: EVENT IN A BOX!


Getting the coveted swag into your attendees’ hands can happen in two ways: for fully virtual events, drop-ship a swag kit full of goodies to each registered attendee (or a selected number of them) OR for limited contact in-person events, hand out the swag kits at the beginning or end of the event to limit the need for hand-to-hand contact. Either way, we’ve got you covered, and here are some great ideas!

PRE-DESIGNED SWAG KITS


One of the easiest options would be a pre-curated swag kit, either in a box, bag, or some other functional packaging. This will typically consist of a few pre-selected items and offer an opportunity to logo each, including the packaging. Who doesn’t love an event tshirt? With the Hanes® T-Shirt And Sunglasses Combo Set With Custom Box, you can get a logoed shirt and sunglasses, packaged neatly in a custom box.

T shirt & Sunglasses coordinate with a custom printed box for your event to hand out or direct mail.

Or how about setting your attendees up for a successful meeting with a Conference at Home Kit , which includes everything they’ll need for a virtual conference, including a tumbler, notebook set and wireless earbuds!

This kit offers a choice of colors to coordinate with your virtual event logo or sponsor colors

Ever thought of doing a virtual lunch and learn? This Throwback Lunch Kit would be the perfect way to send a theme-related gift to your attendees. It includes retro tin lunchbox, collapsible bowl, and utensil kit with a carabiner. And the best part? When folks do return to the office, they’ll have something to remember you by, as this functional set will get used over and over again!

This fun retro lunch box provides a fun kit for a virtual lunch and learn.

This is just a tiny sampling of all the different pre-made kits that are available. We can suggest other options based on your budget, theme, needs, etc. And if we can’t find a pre-curated kit that fits, we can always do a custom kit!

CUSTOM KITS


As the heading implies, we can create custom kits that are tailored specifically to exactly what you need. Some applications of this might be:

– Virtual or limited contact tradeshows where you offer each sponsor/exhibitor the chance to include an item

– Virtual company meeting where you want very specific items included that tie in with the meeting theme

– When the other curated kits just aren’t conveying your message

The most visual part of the custom kits is the packaging, and we have LOTS of options for that. You could do a stock bag, such as the Glacier Tote Bag and fill it with all of your goodies.

Tote bags are a useful way to package your event swag, sponsor materials and print items.

A totally custom box, complete with grid insert and paper fill is another option for a retail-inspired look. This is especially nice when you have vibrant or intricate logos that really speak to your brand recognition. These boxes can be decorated on just the outside, or for a really special look, we can also decorate the inside.

Custom printed boxes allow for creativity in your packaging
To really capture attention and increase the perceived value, add a custom print on the inside of the box.

They come in a variety of stock shapes and sizes, or we can offer a custom sized box. And of course, there’s always the option to do just a plain, stock box, which does help to cut down on cost for projects with a tighter budget.


HYBRID KIT


So what if there’s a stock kit you like, but there’s an item or two you’d like to add? Not to worry! We can always start with one of the pre-designed kits and add to it. Some modifications may have to be made if the packaging isn’t large enough to accommodate the additional items, but together we can find a solution that works! Visit our Event Page for more ideas.

Whatever your needs, we’re sure we can help! Give us a call or email us to get started.

866-247-4320 sales@barefootswag.com

http://www.barefootswag.com

How To Reach Customers When Your Event Is Cancelled

As of this writing we are in the early stages of the coronavirus outbreak (COVID-19) and people are still uncertain about the best ways to protect themselves and their employees. We (and many of our clients) are dealing with delays in inventory being shipped from China. Hand sanitizer and face masks are flying off the shelves and large events are being cancelled left and right.

When much of your marketing budget is allocated for a big trade show, conference or convention and you are counting on the revenue you would gain from attending, how do you compensate for that loss of potential revenue if an event is cancelled- even it if isn’t because of corona virus? What do you do with all the brochures, giveaways and other collateral you have ready? How do you still get your message out if this was your big event of the year?

We can help..

If attendees have already registered and you can purchase an attendee list (or possibly the organizers will provide this for free since the event was cancelled), you can do some creative direct mail pieces to everyone on the list or pick and choose the companies or contacts you want to target.

What mail you open first? A plain envelope or something bulky? Regular mail or Fedex? A postcard or a metallic padded envelope? Think about your mail piece the same way you would think about drawing someone into your trade show booth. Make the invitation to open the piece (come into your booth) unique and enticing.

Let’s say you are going to do a mass mailing to everyone that signed up to attend. Maybe this is a first round of mailings to get a response. A bulky padded envelope grabs attention- especially if it is colorful or unique in some way. Mailing tubes are an unexpected mailing piece that stands out as do unique shaped boxes (really boxes of any kind). How fun are these message in a bottle mailers (yes, you can mail it with just a label and postage on the bottle), seed paper envelopes or just large packs of seeds (forget me nots or money plant could be fun tie in). Maybe you already purchased the swag items you were going to giveaway at your booth. What do you do with those now? Let’s attach them to a postcard or put them inside a card and get them in the hands of your potential customers! There are so many options and creative ways to send mail pieces that will pique interests and get your message across. Let us help you come up with the perfect solutions to fit your needs.

Choose your giveaway item and we will custom cut the foam for perfect fit for your direct mail piece.

Perhaps you want to target a smaller set of potential clients or your goal for the convention was to meet with your current top customers to let them know about a new products or service you offer. Video brochures are an excellent way to get that message in the hands of your clients. We can print the outside and inside with your custom message and the video will start playing when they open the brochure up. With such a unique and custom approach, it is sure to get the attention you are looking for.

Put your whole trade show booth in a box! We can custom print the inside or outside of the shipping box (how fun would it be to print it to look like your booth!) and you can fill it with collateral material, product samples and, of course, your trade show booth giveaway. This gives you the opportunity to get exactly the material you want in your client’s or potential client’s hands. These kits can be sleek and elegant, fun and creative, play on the fact the show was cancelled, focus on a product- the possibilities are endless.

Custom print your presentation box to really grab attention. We have a wide variety of sizes and styles for a perfect fit for your custom kits.

Trying to drive traffic to your website? Let us print a QR code on postcards or a small item or create a promotion that will entice them to a landing page on your website. Have them fill out a short form so you can mail them the trade show swag they missed at your booth. Directing them to your website with the offer of a gift can help you generate traffic, capture important contact information, qualify the leads and make up revenue lost from a cancelled show. This also gives you the opportunity to offer a gift you might not otherwise give away at your booth because of size, price point or travel restrictions. Think fun and useful items like umbrellas, coolers or coaster sets.

Tying in your product to your message or theme makes your presentation memorable. “We won’t let a cancelled show rain on our parade” printed on the outside of the box with raindrops opens up to a useful umbrella (or the promise of an umbrella sent to them if they visit your website!)

Think about the budget you had allocated to the show- now let us help you take that budget and create a promotion to get in front of all those customers and make up lost revenue. We are here to brainstorm with you and your team and create a marketing campaign to make the best of this difficult situation.

Call or email us today so our team can get started on creative ideas for you!

sales@barefootswag.com 866-247-4320