Tradeshows Are Back and Swag Is Strong

After the two year break “that shall not be discussed”, tradeshows and conferences are coming back. It’s exciting to be back on the floor, meeting with industry friends and seeing potential clients face to face. As exciting as it is to be back out there, it does feel different and connecting can be a little more difficult- which is the perfect opportunity to use promo items as giveaways and trade show gifts to reinforce your marketing message.

In the past, tradeshow giveaways were used mainly as handouts at the booth or to drop in swag bags, ways to remind clients or potential clients that they saw you and what items or services you offer. In this “new” tradeshow and convention world using a swag giveaway that fits your message, compliments your marketing campaign and is useful once it is unpacked back at the office or at home is crucial.

Booth giveaways or swag bag fillers that compliment your product or services reinforce your brand and products every time your client or potential client sees and uses the promo item in the future. Are you selling medical equipment? Then think about post-it notes with your equipment in the background. Is your product anitvirus software? Look at a bug shaped stress reliever. Does your product increase safety? Webcam covers get that message across.

Another way to increase your ROI is to think about your true audience. Are the decision makers for purchasing your product home owners? Consider kitchen items such as a cutting board or measuring cup. Are they purchasing managers? Desk items such as note pads or highlighters will be used and remembered.

Tying your swag giveaways into your tag line or product name can be fun way to guarantee you will be remembered. Does your product “soar” or “fly”? Rocket themed giveaways not only tie in perfectly, but will give you an opportunity for extra talking points at the booth. Is your product “environmentally friendly”? Recycled or recyclable products continue to promote that message while promoting your brand. Do your services give your clients “peace of mind”? Sleep masks or stress toys can reinforce that message.

Planning your logo giveaways and gifts for trade shows and conferences so that they will tie in with and help convey your message is just as important as how you are going to set up your booth and talk to attendees. Remember that your swag should remind people of exactly what you offer and shouldn’t leave them guessing or wondering what message you are trying to get across. Let us help you find the perfect product to increase your ROI at trade shows, conventions and conferences.

http://www.barefootswag.com

866-247-4320 sales@barefootswag.com

Event In A Box Ideas for Your Upcoming Event

With COVID-19 still impacting the US and the globe, events are probably going to look a little different for a while. Gone are the tradeshows that take days to walk! Gone are the team-building death drops where you trust your co-workers to catch you falling backwards (okay, those were terrifying even without COVID!). And gone are large, in-person conferences full of energy, collaboration, and idea sharing (not to mention hugs, handshakes, and passing out goodies). So now what? Enter the world of virtual and limited contact events, and all that comes with it!


Many event organizers have shifted their events to an online format, whether that be Zoom, Google Meeting, Go-to Meetings, etc. These platforms have provided a fairly user-friendly way to engage “attendees” and sometimes even do “breakout sessions” so attendees can hone in on the topics that most interest them. Others have decided to do limited-contact events with lots of social distancing and limited personal interaction.
Either way you go, an important (and often highly anticipated) part of any event is the SWAG! People love walking away with something to remember the event by, whether that’s a tshirt, drinkware, or something as simple as a sticker. But with this new environment of social distancing and hyper-awareness of germs, how do you facilitate that? Enter: EVENT IN A BOX!


Getting the coveted swag into your attendees’ hands can happen in two ways: for fully virtual events, drop-ship a swag kit full of goodies to each registered attendee (or a selected number of them) OR for limited contact in-person events, hand out the swag kits at the beginning or end of the event to limit the need for hand-to-hand contact. Either way, we’ve got you covered, and here are some great ideas!

PRE-DESIGNED SWAG KITS


One of the easiest options would be a pre-curated swag kit, either in a box, bag, or some other functional packaging. This will typically consist of a few pre-selected items and offer an opportunity to logo each, including the packaging. Who doesn’t love an event tshirt? With the Hanes® T-Shirt And Sunglasses Combo Set With Custom Box, you can get a logoed shirt and sunglasses, packaged neatly in a custom box.

T shirt & Sunglasses coordinate with a custom printed box for your event to hand out or direct mail.

Or how about setting your attendees up for a successful meeting with a Conference at Home Kit , which includes everything they’ll need for a virtual conference, including a tumbler, notebook set and wireless earbuds!

This kit offers a choice of colors to coordinate with your virtual event logo or sponsor colors

Ever thought of doing a virtual lunch and learn? This Throwback Lunch Kit would be the perfect way to send a theme-related gift to your attendees. It includes retro tin lunchbox, collapsible bowl, and utensil kit with a carabiner. And the best part? When folks do return to the office, they’ll have something to remember you by, as this functional set will get used over and over again!

This fun retro lunch box provides a fun kit for a virtual lunch and learn.

This is just a tiny sampling of all the different pre-made kits that are available. We can suggest other options based on your budget, theme, needs, etc. And if we can’t find a pre-curated kit that fits, we can always do a custom kit!

CUSTOM KITS


As the heading implies, we can create custom kits that are tailored specifically to exactly what you need. Some applications of this might be:

– Virtual or limited contact tradeshows where you offer each sponsor/exhibitor the chance to include an item

– Virtual company meeting where you want very specific items included that tie in with the meeting theme

– When the other curated kits just aren’t conveying your message

The most visual part of the custom kits is the packaging, and we have LOTS of options for that. You could do a stock bag, such as the Glacier Tote Bag and fill it with all of your goodies.

Tote bags are a useful way to package your event swag, sponsor materials and print items.

A totally custom box, complete with grid insert and paper fill is another option for a retail-inspired look. This is especially nice when you have vibrant or intricate logos that really speak to your brand recognition. These boxes can be decorated on just the outside, or for a really special look, we can also decorate the inside.

Custom printed boxes allow for creativity in your packaging
To really capture attention and increase the perceived value, add a custom print on the inside of the box.

They come in a variety of stock shapes and sizes, or we can offer a custom sized box. And of course, there’s always the option to do just a plain, stock box, which does help to cut down on cost for projects with a tighter budget.


HYBRID KIT


So what if there’s a stock kit you like, but there’s an item or two you’d like to add? Not to worry! We can always start with one of the pre-designed kits and add to it. Some modifications may have to be made if the packaging isn’t large enough to accommodate the additional items, but together we can find a solution that works! Visit our Event Page for more ideas.

Whatever your needs, we’re sure we can help! Give us a call or email us to get started.

866-247-4320 sales@barefootswag.com

http://www.barefootswag.com