Trade Show Booths in the Theme of Things

We have been exploring all aspects of trade shows and convention planning, from your booth (read all about it here) to fun activities to draw attendees in (check out the fun here).
Today’s topic is all about basing an entire trade show, or just your booth, around a theme.  Whether you consider them fun or hokie, tying into a theme can make you stand out from the sea of other exhibitors.  Finding a fun way to make potential clients remember you when they get back to their office or home just takes a little creativity and planning.
Let’s look at some various themes and simple ways to tie them all together.
From Spring Training to the World Series, you can hit a home run tying your display into Baseball. A full color backdrop with a baseball diamond,  dress your staff in baseball jerseys and ball caps, stack up boxes of cracker jacks or have a popcorn machine in your booth with fresh popcorn, give away mini baseball bat pens or stress balls baseballs. It doesn’t matter if your product or service is related to baseball, a little “thinking outside the box” can make the theme relevant to your marketing.
Spring Break or Summer Vacation is an easy and fun tie in.  Staff can dress in tie-dye T’s or Hawaiian print shirts, a kiddie pool filled with mini beach balls (for give away or tie it into an interactive game), give away sunglasses or sunblock and decorate with fake palm trees and throw in some pink flamingos.
At Barefoot Promotions Your Swag Connections we can work with you on putting various elements together to get your message across and stay within your budget.  Check out these golf themed ideas:
   practice putting green for trade show or convention  golf ball yo yo stress toy
Integrate your theme into your backdrop, tablecover, interactive games and into your trade show giveaways.  Click on pictures above to link to full descriptions.  
Sometimes a theme can be as simple as tying in a product with what your business does like SuperMoney did in their booth.  By adding their logo to piggy banks and displaying them at their booth they were able to draw in potential clients.   They created attention with a custom swag item that tied in perfectly with their business- they help clients super power their finances.
custom piggy banks
Maybe you have “just what the Doctor ordered” or “the prefect prescription for…” and can tie into a medical theme.  Corny done right is memorable.  Dress the staff in scrubs or lab coats.  Hand out post-it notes that look like mock prescription pads or syringe pens.  Use caution with this theme though, items that may work well for an audience of all adults can bring bad PR to your company if they are given to kids, such as replica pill bottles filled with candy. 
When you are traveling out of state (or out of the country) for a trade show, it’s good to let us know that.  For example, if you are doing swag to give away that will be traveling with you to California we can work with you to on items that are Prop 65 compliant, if applicable. 
When your events or conventions are family focused or where you will be giving items out to children, that is important we know that.  Items going to children under the age of 12 need to be CPSIA complaint.  By letting us know, we can ensure the custom items you get from us have been properly tested and approved.
We will be happy to brainstorm ideas for various themes with you- we love getting creative and working with you to help get the most attendee to your exhibit.  Call or email us today so we can get started.
sales@barefootswag.com              866-247-4320

Trade Show Giveaways: Getting Traffic and Making Yourself Memorable

Let’s face it, booth space at tradeshows is sometimes expensive and you want to ensure that you’re getting the most bang for your buck.  One of the best ways to make your tradeshow booth worthwhile is to bring a lot of people in and make them remember you.  And the most effective way to do that is to create fun and excitement, and of course have great giveaways!
You’ve done all the right things to make your booth space inviting, but how do you get them to come to you instead of your neighbor?  Having an interactive experience is sure to increase curiosity and participation, and games are a great way to get people involved.  A Prize Wheel or Prize Drop Kit can be fun for all ages and can be used to maximize your giveaways.  Rather than people taking a hand full of what you have to offer, they compete to win one.  You can also require them to complete a task (such as filling out an information card) before they get a turn, further maximizing your booth space.  Tailgating and barbecues are also hugely popular right now, so utilizing that theme and drawing them in with the Tailgate Cornhole Set will also increase crowd participation.  

   

People remember you when you give away super cool or super useful stuff.  Anything tech is hugely popular right now and many of the products really do put the FUN in functional!  For instance, the SmartPhone Wallet sticks to the back of your phone and holds 2-3 credit/ID cards.  It’s a great place to brand yourself because people are practically glued to their phones!  Plus people find it very useful, especially when going to the gym, a night club, or if they’re like me, use it as a replacement for a purse or regular wallet.  Another great option is this Dual Port Adapter.  It’s perfect for road warriors and families alike and offers 2 charging hubs at once.  Whether you carry a backpack or a briefcase, Cable Wraps are a great way to keep your cords from getting tangled in the bottom of your bag.  This affordable giveaway is sure to be a hit with all ages.  Really want to wow them?  Give them the Ear Buds in Square Case to go with it!  And for something more fun than practical, generate buzz at your booth with the Selfie Stick.  Fun and hip for all ages, this handy device helps you take a great picture when there’s no one around to take it for you.
                       
More common tradeshow giveaways absolutely should not be discounted.  Magnet clips are always a crowd favorite and have a long shelf life on fridges across the world!  The Alligator Clip is strong and affordable, making it the perfect option for a giveaway.  As more and more children’s toys require unscrewing the cover to replace batteries, the Mini Screwdriver is becoming an essential addition to everyone’s kitchen drawer.  A great pen/highlighter combo is also a favorite, especially the Nash Pen with Wax Highlighter, which won’t dry out if left uncapped.  Other oldies-but-goodies include Sticky Notes and Flags, Jar Openers, Lip Balm, Sunglasses, Stress Balls (available in lots of different shapes, colors and themes), Stadium Cups, the list goes on and on!
  
The biggest keys to remember with any tradeshow are 1) draw them in 2) get them to perform the desired task and/or receive the pertinent information, and 3) make them remember you.  A good combination of booth excitement, call to action, and fun and useful giveaways is sure to achieve those goals!
For more guidance on how to maximize your booth potential, or for additional giveaway ideas, please give us a call!  We’ll find just the right items for you.
866-247-4320