Light Up Your Marketing

Too many (way too many) times we hear “I just need something to give away with my logo on it”. It causes us pain. Severe pain. With just a little creativity and thinking outside the box, you can tie your branding or message into the item you are giving away, which greatly increases your ROI. Talking to us about your product, service, event, end users and more will enable us to suggest swag that is not only useful, but the perfect vehicle for your message. Today we are going to look at ways to “light up” your branding while tying it into your product or service.

One of our most popular categories on our website is “Ideas under $3”. With that in mind, let’s look at some inexpensive lights that can be used for a variety of branding purposes.

Keyring flashlights make a great small gift for car dealerships, a way to promote a safety message to students on campus or inexpensive trade show handouts. The classic keylite offers great space for your message. Or choose an option with additional useful features like this keyring flashlight with a bottle opener. Styles such as these flat lights make excellent direct mail pieces or we can afix them to a card or other backer for additional space for your message. For more options under $3, visit our website and enter Flashlight in the search box, then sort by price (low to high).

In addition to bottle openers, there are many flashlights that come with tool options such as this screwdriver set, this LED light multitool or one with an added tapemeasure. Depening on the tools added these can make excelling closing gifts or Realtors, promotional items for the construction industry, or tradeshow giveaways for home improvement shows.

LED or COB bulbs provide brighter light, making these flashlights the perfect swag idea for safety programs or to promote a safety message. And think of all the creative ways you can tie a safety tagline or message into your marketing with these compact, but bright aluminum flashlights or this rechargable tactical light. These COB lights are perfect for keeping in the car. Check out more LED lights we can put your logo on here and COB lights here.

Hands free headlamps aren’t often thought of when thinking about flashlights, but these items can be perfect if your target market is runners, marathoners, mechanics, dog walkers or others that need both hands free, but also need a functional light to work by or just to be safe.

Workplace safety is an important issue to address. Whether you are wanting to reduce lost time accidents, increase awareness of safety issues or just promote general safety, a name brand flashlite such as maglite can do just that. Available in many sizes, alone or in sets, Maglite also make excellent client and employee gifts.

Once you choose your branded flashlight, tying it into your marketing or message is the next step. Check out these tagline and slogans to get you started:

“We make your ________ shine”

“Let us shine a light on YOU (your home, your business, etc).”

“We put you in the spotlight”

“Let us brighten up your home (office, life, teeth, etc)”

“Lumens…we put that s*&^ on everything”

“We aren’t a FLASH in the pan”

“XXX and You. We are brighter together”

“Be Bright. Be Bold. Be Safe”

“Keeping you safe day and night”

“Being prepared is being safe”

“You are the reason we shine”

“See us in a whole new light”

Contact us today for more ideas (and possibly corny tag lines).

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com

Some Assembly Required

My Dad didn’t “assemble” anything when I was growing up.  Nothing.  My mother tells the story that they went to  buy a bike for me at Christmas and when the salesperson  brought it out of the back it was in a box. My Dad refused to take it.  He told them he bought the one on the floor that was assembled and if that wasn’t what he was getting, then he wasn’t buying.  Thankfully the store gave in or I would have been a really disappointed kid on Christmas morning.

While this example may be a little extreme, many people approach their marketing the same way.  If you want a cohesive marketing plan you have to “assemble” all the right parts.  You can’t expect everything to be handed to you in a neat little “pre assembled” package and it work perfectly for your specific needs.

Think about your end goal (the assembled bike).  Is it to introduce a new product, make people aware of a service you offer, draw a crowd to a grand opening, get more traffic at your trade show booth, increase your visibility on social media?  Maybe you need to cut lost time accidents in the workplace, increase employee morale, reward staff for the completion of a large project, announce a merger.  The goal is what ever you need it to be- and it’s ok if you have more than one goal.  The important thing it to clearly identify the goal so you know what “parts” you need to put together to reach that goal.

Now, lay out all the parts you might need (even if it’s just in your head).  Print, direct mail, email campaign, radio or TV advertising, promotional products, packaging, delivery, follow up, etc.  This is just the review part.   Look at all the options you can use then start narrowing it down.  You don’t have to use every “part” (this is not true when assembling a bike, just saying).    Kinda like this:

assembly

What key elements do you need; what parts are crucial to the outcome.  Think of this as the “frame”.

For example, if you want to draw potential clients to your trade show booth, then you really need to focus on your actual booth first.  Do you need a backdrop, lights, shelving, brochure display, a table and chair to sit down with clients or will a table cover with your logo and an retractable banner work?

Now that you have your frame, are you just going to stand behind the table and hope people stop? No, not if you expect to be successful.  What “parts” do you need to get people to the event or to get those registered to stop at your booth?  A pre-show mailer? Social media campaign? Booth giveaway?   Brochures of your product/services? Samples?  An in-booth game to get people involved?  Free popcorn?

So you had a great booth, people loved your product and took away samples or information. Now what?  Social media follow up?  Direct mail piece to those that stopped by? Packaged gift to your top leads?

This last portion is the key to showing a nice ROI.  Sure, all the other pieces fit together and work and can get you to your goal. However,  the follow up is like the bike bell, not totally necessary to the function of the bike, but it lets everyone know you are around.  It makes noise and gets attention.

You can take this concept and apply it to any marketing or business goal you have- frame, parts, bell.  It’s a very simplified breakdown, but an easy way to remember to think about the finished product as a whole and to plan out the assembly before you start.  Then you can ride away on that shiny bike ringing your bell.

Need help with the assembly?  Give us a call, email or chat with us on our website and we can work with you to help you put all the parts together to achieve your goal.

866-247-4320   sales@barefootswag.com

http://www.barefootswag.com