Increasing Patient Retention & Referrals for Dental Offices

Increasing patient retention as well as increasing referrals are crucial to all types of dental practices.

New Patient gift bags are a thoughtful way to welcome new patients to your dental office and make them feel appreciated. The gift needs will vary widely from a Pediatric Dentistry office to an Oral Surgeon, but we can help you find the perfect items for all your patient gifting needs.

Picture Frame magnets go perfectly in gift bags for Pediatric or Orthodontic Dental Offices.

Pediatric Dentist Offices look at gifts that appeal both to the patient and to the parents/caregivers. Fun items that change color, such as these color changing bottles have a “cool factor” for kids and are useful for the adults as well. Encourage proper brushing with these two or three minute brushing timers. Show off that beautiful smile with these picture frame magnets that Mom and Dad are sure to proudly display at home or the office. Fidget poppers are great not only for new patient gifts, but for little patients to use while in the chair to help ease their anxiety. Other fun swag toys such as bubbles, sidewalk chalk, or puzzle cubes help a young patient be more excited about their visit as well. Package it all up in a cute drawstring swag bag (available in a wide variety of designs) that is perfect to also hold all paperwork and follow up care instructions.

Family and General Practice Dentist Offices benefit from items that appeal to a wider range of patients. Whether you are looking for patient gift bag fillers or items to hand out at a community event, there are a variety of items to fill your needs. A good quality lip balm is always a favorite such as this Bee Balm lip balm version of the retail brand of a similar name. These antibacterial tooth brush covers are one of my favorite items for travel and the toothpaste squeezee is a functional item the whole family can use. Stadium cups are a great addition to a patient gift bag or you can add a lid and use them as the vessel to hold other items. Can coolers are another multi-functional item as they work just as well in a patient gift bag as they do for hand outs at events because they are lightweight and easy to carry around. For the actual patient gift bag, you can opt for a traditional shopping bag look or go for a reusable tote bag to keep your name out there.

Specialized Dental Practices such as Orthodontists, Oral Surgeons or Periodontics may also have needs for referral gifts or items to leave as reminders for referrals. Choosing quality products is imperative to reflect the quality work that you do. Post-it notes are always a great leave behind for other offices as they hang around and get used frequently. Candy jars, such as this acrylic apothecary jar, can be filled with candy before it is dropped off and it also gives you a great excuse to follow up again with the office to “fill it up”. Power banks are a popular referral gift as they are always useful and appreciated. Micro fiber cleaning cloths are a great option for gift bags, referral gifts for an entire office or as handouts at community events, especially if it is a high quality cloth such as this one. Nicer coffee tumblers are also an excellent choice, such as this vacuum insulated tumbler. Choose gift bag with a higher end look, such as this bag with macrame handles.

We are here to help you find the perfect items to fill your Patient Gift Bag, so give us a call or email us and we will put together ideas based on your specific needs and budget. 866-247-4320

Healthcare Marketing Ideas

A year ago we had barely heard the rumblings of COVID-19, today it is a topic of conversation on a daily basis. Every sniffle, cough, sneeze and headache sends people into a panic. The Healthcare Industry, from Chiropractors to large hospitals have been affected by people not wanting to make any appointments that are not completely necessary. Finding a way to market is changing for most industries, but for Healthcare in particular, branding yourself has never been easier.

The saying “What was old is new again” could not be more true than when we talk about direct mail. With many people spending more time at home, reaching them through the mail gives you a captive audience. If you make that mail bulky or different, it practically guarantees that your message will be noticed. Postcards with a detachable magnet draw attention with their heavier weight and unique feel. Once received, the magnet is easy to detach and stick on the fridge (or file cabinet in the office) for future reference. A clear envelope (or shrink wrap) containing printed material and a flat object, such as an emery board, coaster or sponge offer an item that will be kept and used, increasing your ROI and brand awareness. There are a multitude of items we can use for direct mail pieces or combine with other items to create a unique piece for your office or facility to make the most of your marketing budget.

Postcard direct mail piece is perfect for announcing a new office opening or a new service.

As more people get vaccinated and our lives return to normal, events such as health fairs, community festivals and live events will resume (I can’t wait!!). Giveaway items that are useful, easy to carry and that pertain to your business give you a better ROI and ensure your message stays around for a long time. Our top suggestions include themed jar openers, good quality lip balm, tissue packs, mint and gum, hand sanitizer & pill boxes. In addition to the items above, for Senior Health Fairs these shoehorn & backscratcher comb and medicine bottle opener are both great ways to target your audience.

This shoehorn / backscratcher is an ideal way to target an older demographic and ensure your message sticks around

Bags for new patients, surgery patients or dental patients can range from paper shopping bags to cloth tote bags. Our most popular for this use is either paper shopper tote style or a plastic die cut handle bag. Fill them up with your office information, after treatment instructions or additional swag and you have perfect patient gift bags.

Whether it is for new patient gift bags or after treatment supplies & instructions, we have the perfect size gift bags in paper or plastic.

Check out the additional items we have put together specifically for medical & dental offices here. Or check out our swag ideas under $3 here for an even broader selection. Don’t have time to search it yourself? That’s not a problem either. We are here to do the research and we can then send you ideas based on your needs and budget, just give us a call or email us to get started.