Marketing & Promotion Ideas for Ice Cream Month

Not only is July National Ice Cream month, but these notable days also fall within July: Creative ice cream flavors day, Strawberry sundae day, Ice cream day and Vanilla Ice Cream Day.  There are so many ideas for tying a promotion, event or marketing campaign around ice cream- let your imagination take over!

Showing appreciation to your employees on a hot summer day makes an easy tie in to ice cream. Serve up your bowls of ice cream with color changing spoons  with your logo or a message of appreciation imprinted on them they can take home.  This idea works well at company picnics, corporate outings or golf events.   Add a color changing bowl for even more impact.


Color changing mood spoons
Six different color combinations to choose from.

Create a fun in-store promotion using ice cream scoops as a gift with purchase.  Or mail out postcards, send to your email list, or post on social media for them to come in to get an ice cream scoop.  Or use them as trade show and festival giveaways or swag bag items.

ice cream scoop
Ice cream scoops are fun gifts with purchase.

Have a “make your own sundae” promotion at community events or for a customer appreciation event.  Serve ice cream in a vintage malt cup they can keep and have a selection of toppings to choose from- fun and customizable so everyone gets the ice cream and toppings they want.   Ice cream sundae bars are also popular at weddings and these can double as your imprinted wedding favor.

ice cream sundae cup

For a promotion that will really make an impression we can deliver four pints of ice cream right to your clients office or home.  This makes a perfect Thank you gift, Real Estate closing gift or Customer Appreciation Gift.  They will get a beautiful aluminum ice cream scoop along with a card explaining how to receive their ice cream.  Click here to see how this program works- it is sure to be appreciated.

Ben_and_Jerrys_1Creating clever tag lines, tie-ins and promotions centered around ice cream month is easy- we are available to work through the process with you to come up with an event or campaign that is sure to be remembered.





Some Assembly Required

My Dad didn’t “assemble” anything when I was growing up.  Nothing.  My mother tells the story that they went to  buy a bike for me at Christmas and when the salesperson  brought it out of the back it was in a box. My Dad refused to take it.  He told them he bought the one on the floor that was assembled and if that wasn’t what he was getting, then he wasn’t buying.  Thankfully the store gave in or I would have been a really disappointed kid on Christmas morning.

While this example may be a little extreme, many people approach their marketing the same way.  If you want a cohesive marketing plan you have to “assemble” all the right parts.  You can’t expect everything to be handed to you in a neat little “pre assembled” package and it work perfectly for your specific needs.

Think about your end goal (the assembled bike).  Is it to introduce a new product, make people aware of a service you offer, draw a crowd to a grand opening, get more traffic at your trade show booth, increase your visibility on social media?  Maybe you need to cut lost time accidents in the workplace, increase employee morale, reward staff for the completion of a large project, announce a merger.  The goal is what ever you need it to be- and it’s ok if you have more than one goal.  The important thing it to clearly identify the goal so you know what “parts” you need to put together to reach that goal.

Now, lay out all the parts you might need (even if it’s just in your head).  Print, direct mail, email campaign, radio or TV advertising, promotional products, packaging, delivery, follow up, etc.  This is just the review part.   Look at all the options you can use then start narrowing it down.  You don’t have to use every “part” (this is not true when assembling a bike, just saying).    Kinda like this:


What key elements do you need; what parts are crucial to the outcome.  Think of this as the “frame”.

For example, if you want to draw potential clients to your trade show booth, then you really need to focus on your actual booth first.  Do you need a backdrop, lights, shelving, brochure display, a table and chair to sit down with clients or will a table cover with your logo and an retractable banner work?

Now that you have your frame, are you just going to stand behind the table and hope people stop? No, not if you expect to be successful.  What “parts” do you need to get people to the event or to get those registered to stop at your booth?  A pre-show mailer? Social media campaign? Booth giveaway?   Brochures of your product/services? Samples?  An in-booth game to get people involved?  Free popcorn?

So you had a great booth, people loved your product and took away samples or information. Now what?  Social media follow up?  Direct mail piece to those that stopped by? Packaged gift to your top leads?

This last portion is the key to showing a nice ROI.  Sure, all the other pieces fit together and work and can get you to your goal. However,  the follow up is like the bike bell, not totally necessary to the function of the bike, but it lets everyone know you are around.  It makes noise and gets attention.

You can take this concept and apply it to any marketing or business goal you have- frame, parts, bell.  It’s a very simplified breakdown, but an easy way to remember to think about the finished product as a whole and to plan out the assembly before you start.  Then you can ride away on that shiny bike ringing your bell.

Need help with the assembly?  Give us a call, email or chat with us on our website and we can work with you to help you put all the parts together to achieve your goal.