Catch the Wave Highlighter

At the top of the swag heap are custom imprinted pens – they’re the top selling item in the promo swag business, believe it or not. And pens are great, we sell a lot of them. But when you want to stand out from the crowd, you can’t do the same old thing… so let’s talk about highlighters.

Here’s the problem with promo highlighters – most of them are either too big, too small, or try to be too many things at once. Those big tri-tip triangular ones have a large imprint area, but they’re awkward to use and they sure don’t fit in a pencil cup. The little mini ones are nice to carry around but they get lost easily and have a teensy weensy imprint area. And sorry, but I don’t like the pen/highlighter combos… the pens always seem to write crummy and the highlighter ends dry up too fast.

I’m a little picky about my highlighters, can you tell?

I love my Wave Highlighter. It’s the right size, with a nice curvy shape, and it fits comfortably in the hand. It’s cool-looking, with a futuristic rubberized gel body that frames the plastic part where your logo goes. It lasts for a LONG time without drying out, and it’s under a buck. It’s the perfect promo highlighter in my opinion!

And the messaging and marketing tie-ins are so easy – emphasize your ‘bright ideas’, ‘highlight’ your selling point, ‘mark your calendar’ for the big event… there’s so many ways to spin your messaging to work with this item in a marketing campaign. Isn’t this way more fun than you can have with a pen?!?

Dri-Mark makes this little gem, and I happen to love their line of promo swag in general. Everything is of excellent quality and they recently launched a line of promotional pens to go along with their huge selection of custom highlighters.

Here’s a link to the Dri-Mark website if you want to check out more details and pricing on the Wave Highlighter:

Interested in the Wave or other Dri-Mark promo swag for YOUR business? Dri-Mark doesn’t sell directly, but only through ASI distributors like Swag Connection (my company). If you need someone good to work with for YOUR promo swag, check us out at

I love to hear from people who read my blog, so don’t be shy… and keep coming back for the best and latest promo swag ideas.

New Line: Biodegradable Plastic Promos

One of our industry suppliers, Aakron Rule, recently launched a new environmentally friendly line called SAFE Plastic Products. The line launches in January, 2008 with 50 traditional plastic promotional items like sport bottles, stadium cups, keychains, mugs, license plate frames and frisbee-type flyers. The useful life of the products remains the same, but SAFE Plastic incorporates a nontoxic, Proposition 65-compliant additive that enables them to biodegrade in landfills in as little as 9 months.

The line was developed in response to customer requests for more environmentally friendly plastic products. Whereas some plastic products will only biodegrade when induced with extra heat, light or physical stress, SAFE plastic products decay on their own – whether in landfills or home composting heaps.

It’s nice to finally have inexpensive plastic promotional products available that you can feel good about in terms of being environmentally friendly. Ever since I got into this business about five years ago, it’s bothered me to think that the plastic items our industry sells can stay in landfills for 100 years or even more. I hope more suppliers follow Aakron’s lead and offer more environmentally responsible promotional items like the SAFE Plastic line.

Interested in seeing the entire SAFE Plastic line of promotional products? Here’s a link to that page on the Aakron Rule Website:

If you’re interested in buying SAFE Plastic promotional items for your company, Aakron Rule’s product line is sold by promotional product distributors nationwide. If you need a distributor to work with, please feel free to contact me. I work with people all over the country who find me online & my contact info is on my profile. Thanks for reading my blog!