Building A Online Store

Online stores for your company or association doesn’t have to be complicated or expensive. We breakdown some of the options below on how you can build an online store for a variety of different needs.

Employee Gifts is one of our most popular stores because it is so versatile and can be designed to fill a variety of needs.

When looking for an easy way to send gifts to all employees, we can design the store with a limited number of items that the employees can select from. Your employees can then go online (with a password) and look at all products to choose what they want. For example, a client offered their employees a choice between three different jacket styles, available in both mens and ladies, in two colors. We selected styles that were similar in price and available in a wide range of sizes. They also included three tech items that were in the same price range. This gave the employees six gifts to choose from. The store was open for shopping for two weeks. At checkout, employees entered their home address. Once the store closed, we batched all orders to decorate the items with the company logo, then drop shipped to the employees homes.

Client Gifts stores offer a way for companies with multiple locations (such as Bank, Insurance or Mortgage Lenders) to keep control over their brand and prevent items being ordered with a logo that does not fit brand guidelines. Items can be ordered by company emloyees to be handed out to clients or we can generate gift codes that are sent to clients as a thank you and they will be able to go online and select the item(s) they want. All items will be branded with your logo. Another way to do client gift stores is to order items in bulk and warehouse the products. Many companies don’t want the added expense of purchasing items in advance and warehousing costs. We can design a hybrid site that offers some items, such as those that are most popular or lower cost, in bulk that we can warehouse, then other items, such as apparel and tech items that would be print on demand. This helps cut up front costs and prevents leftover inventory if styles are changed or discontinued.

Association or Non-Profit budget is usually a major factor for this type of client and purchasing items in advance and warehousing them is not feasible. Not to mention, anticipating demand is very difficult. This type of online store is perfect for short term “sales” or special events. Stores can be created with a short (for example, two week) order window to create a sense of urgency. Once all orders are placed, items are printed and delivered. Another use is to offer a code to donors at a certain level so they can choose their own “thank you” gift. Adding in items various branches may need to purchase in bulk such as lapel pins, printed items such as brochures or t-shirts is another way to utilize this store.

New Hire/Onboarding store is a great way (especially with remote workers) to allow new hires to order the items they need. This is a perfect way to offer a choice between a t-shirt or sweatshirt and know that the items the employee gets is something they chose and will wear (and that it’s the correct size- because who wants to guess wrong on THAT). Adding in work related items such as a power bank, headphones, backpack, messenger bag or coaster set can give them additional choices. The onboarding store can be designed with a code so they have a specific budget to spend or you let them choose a set number of items. Or maybe they get some select items and get to choose the apparel item. These are custom designed, so we make it work for your New Hire needs.

Event Swag online events are huge and sometimes the hassle of swag for those events is just as huge. Take that hassle away with an online merch store for your events. These stores can be set up with redemption codes so attendees can log on to claim their “swag bag” which is then shipped directly to their home or office. This allows you to include not only any event swag such as a t-shirt, but also items from sponsors and any collateral material. Or, if you have merch you want to sell for the event, this is an excellent way to offer items for sell without having to estimate quantities or sizes. Items can be printed and shipped as they are ordered, saving you the up front investment for inventory and adding the convenience of not having to pick and ship items yourself.

Because we design each of our online stores based on your needs, they can be designed to fit a variety of merch, swag or gifting needs- from print on demand to warehousing, or a hybrid model.

Check out one of our sample sites here, then contact us today to discuss exactly what you are looking for and we can help you come up with a solution.

http://www.barefootswag.com

866-247-4320 sales@barefootswag.com

A Decade of Swag

It is natural to reflect at the end/beginning of a year on what has transpired over the past year and how many changes have taken place. But when we are starting a whole new decade it is interesting to look back and see just how much has changed in 10 years. It’s a little overwhelming when you start listing them all-at least it was for me. Then I started thinking about all the changes to the business in the last 10 years- Wow. There have been so many that brought us to where we are today. But then (because I’m a total swag nerd), I started thinking about all the fun new swag that we have now that we didn’t have (or that wasn’t in our market yet) at the beginning of this decade.

There were a few fun things that were had a short lived 15 minutes of fame lifespan- such as selfie sticks and fidget spinners. Some things are better off left behind.

Webcam covers are a popular trade show and convention giveaway because of their usefulness, size and price point.

Mobile tech items have become hugely popular this decade. The first ipad came out in 2010 (seriously!). With the quickly increasing popularity of the ipad, phones developed into mini tablets with touch screens as well- which brought us such swag as stylus pens, microfiber cleaning cloths, and tablet cases. Tech giveaways became a top category and continues to develop at an astonishing rate. Pop Sockets, webcam covers, bluetooth speakers and power banks are all useful giveaway and promotional items because of their wide appeal to all demographics- did you have a need for any of these items 10 years ago? Not unless you were living with the Jetsons! A couple other tech related swag that the 2010s brought us were virtual reality glasses and RFID blocking items.

Mason jar replica cups, copper lined tumblers and bottles (inspired by Yeti) and BPA free plastic bottles were some of our most searched drinkware swag. This is one of those categories that definitely follows retail trends so we see a lot of changes and “new” products that fill specific needs, such as shaker bottles.

With concert arenas, college and NFL football stadiums as well as many large companies increasing security and limiting the size of bags allowed through security, clear bags have become a necessity. Many bags have been developed that meet NFL bag regulations and are available to brand with your logo.

Other fun and unique swag items we love that the decade brought us are pop-up lanterns (a must have for any home- a great item for any company with a message of safety or security), smash lights– convenient, small & easy to carry, hat & beanies with built in lights (why did it take so long to bring these to us?) , lots of fun animal themed paws n claws items that can work individually or grouped together for an ongoing promotion, reusable straws– paper, metal and silicone have popped up in the last few years , socks have become hugely popular with fun and funky designs, AND the ultimate why-didn’t-we -have-this-sooner item, inverted umbrellas.

While some items had been around and available for promo, advances in technology, printing or manufacturing made them more affordable and readily available. The cost of variable data printing decreased and the availability of options increased, making it a creative and personal way to market by adding each recipients name to print material or even swag items such as bottles or mugs. The same happened with full color and digital printing. This gives us so many more options to print images of products or equipment as well as logos with multiple colors at a much more affordable price.

Do you have a favorite swag item from the 2010s that we forgot to mention? Or maybe it is one you are glad to see being left in the last decade?

Let us know how we can help you get your marketing and promotions “with the times” and help you find the best, latest and greatest swag for THIS decade.

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com