After the two year break “that shall not be discussed”, tradeshows and conferences are coming back. It’s exciting to be back on the floor, meeting with industry friends and seeing potential clients face to face. As exciting as it is to be back out there, it does feel different and connecting can be a little more difficult- which is the perfect opportunity to use promo items as giveaways and trade show gifts to reinforce your marketing message.
In the past, tradeshow giveaways were used mainly as handouts at the booth or to drop in swag bags, ways to remind clients or potential clients that they saw you and what items or services you offer. In this “new” tradeshow and convention world using a swag giveaway that fits your message, compliments your marketing campaign and is useful once it is unpacked back at the office or at home is crucial.
Booth giveaways or swag bag fillers that compliment your product or services reinforce your brand and products every time your client or potential client sees and uses the promo item in the future. Are you selling medical equipment? Then think about post-it notes with your equipment in the background. Is your product anitvirus software? Look at a bug shaped stress reliever. Does your product increase safety? Webcam covers get that message across.
Another way to increase your ROI is to think about your true audience. Are the decision makers for purchasing your product home owners? Consider kitchen items such as a cutting board or measuring cup. Are they purchasing managers? Desk items such as note pads or highlighters will be used and remembered.
Tying your swag giveaways into your tag line or product name can be fun way to guarantee you will be remembered. Does your product “soar” or “fly”? Rocket themed giveaways not only tie in perfectly, but will give you an opportunity for extra talking points at the booth. Is your product “environmentally friendly”? Recycled or recyclable products continue to promote that message while promoting your brand. Do your services give your clients “peace of mind”? Sleep masks or stress toys can reinforce that message.
Planning your logo giveaways and gifts for trade shows and conferences so that they will tie in with and help convey your message is just as important as how you are going to set up your booth and talk to attendees. Remember that your swag should remind people of exactly what you offer and shouldn’t leave them guessing or wondering what message you are trying to get across. Let us help you find the perfect product to increase your ROI at trade shows, conventions and conferences.