Building A Online Store

Online stores for your company or association doesn’t have to be complicated or expensive. We breakdown some of the options below on how you can build an online store for a variety of different needs.

Employee Gifts is one of our most popular stores because it is so versatile and can be designed to fill a variety of needs.

When looking for an easy way to send gifts to all employees, we can design the store with a limited number of items that the employees can select from. Your employees can then go online (with a password) and look at all products to choose what they want. For example, a client offered their employees a choice between three different jacket styles, available in both mens and ladies, in two colors. We selected styles that were similar in price and available in a wide range of sizes. They also included three tech items that were in the same price range. This gave the employees six gifts to choose from. The store was open for shopping for two weeks. At checkout, employees entered their home address. Once the store closed, we batched all orders to decorate the items with the company logo, then drop shipped to the employees homes.

Client Gifts stores offer a way for companies with multiple locations (such as Bank, Insurance or Mortgage Lenders) to keep control over their brand and prevent items being ordered with a logo that does not fit brand guidelines. Items can be ordered by company emloyees to be handed out to clients or we can generate gift codes that are sent to clients as a thank you and they will be able to go online and select the item(s) they want. All items will be branded with your logo. Another way to do client gift stores is to order items in bulk and warehouse the products. Many companies don’t want the added expense of purchasing items in advance and warehousing costs. We can design a hybrid site that offers some items, such as those that are most popular or lower cost, in bulk that we can warehouse, then other items, such as apparel and tech items that would be print on demand. This helps cut up front costs and prevents leftover inventory if styles are changed or discontinued.

Association or Non-Profit budget is usually a major factor for this type of client and purchasing items in advance and warehousing them is not feasible. Not to mention, anticipating demand is very difficult. This type of online store is perfect for short term “sales” or special events. Stores can be created with a short (for example, two week) order window to create a sense of urgency. Once all orders are placed, items are printed and delivered. Another use is to offer a code to donors at a certain level so they can choose their own “thank you” gift. Adding in items various branches may need to purchase in bulk such as lapel pins, printed items such as brochures or t-shirts is another way to utilize this store.

New Hire/Onboarding store is a great way (especially with remote workers) to allow new hires to order the items they need. This is a perfect way to offer a choice between a t-shirt or sweatshirt and know that the items the employee gets is something they chose and will wear (and that it’s the correct size- because who wants to guess wrong on THAT). Adding in work related items such as a power bank, headphones, backpack, messenger bag or coaster set can give them additional choices. The onboarding store can be designed with a code so they have a specific budget to spend or you let them choose a set number of items. Or maybe they get some select items and get to choose the apparel item. These are custom designed, so we make it work for your New Hire needs.

Event Swag online events are huge and sometimes the hassle of swag for those events is just as huge. Take that hassle away with an online merch store for your events. These stores can be set up with redemption codes so attendees can log on to claim their “swag bag” which is then shipped directly to their home or office. This allows you to include not only any event swag such as a t-shirt, but also items from sponsors and any collateral material. Or, if you have merch you want to sell for the event, this is an excellent way to offer items for sell without having to estimate quantities or sizes. Items can be printed and shipped as they are ordered, saving you the up front investment for inventory and adding the convenience of not having to pick and ship items yourself.

Because we design each of our online stores based on your needs, they can be designed to fit a variety of merch, swag or gifting needs- from print on demand to warehousing, or a hybrid model.

Check out one of our sample sites here, then contact us today to discuss exactly what you are looking for and we can help you come up with a solution.


Why Gifting Is More Important Than Ever

…..and how to overcome some of the most relevant gifting challenges

This year has been unlike anything we’ve ever seen!  COVID has taken over our lives, schools, businesses, everything!  And all the while, employees and customers have stuck by and weathered the storm with us.  So this year, more than any other, it’s so important to show gratitude for their dedication, loyalty and hard work. 

THANK YOU:  Two small words, one big impact.  And gift-giving often plays a crucial role in showing your gratitude.  Employees have been working hard during the pandemic, and often under very stressful circumstances like pay cuts, juggling the work/life balance more than ever, or potentially even being frontline and all the fear that can entail.  Customers have also done some heavy lifting.  They’ve shopped small, ordered direct, and sometimes even spent when they themselves were strapped, in order to keep their favorite businesses going.  Recognizing all this sacrifice and showing gratitude for it is incredibly important this year, and will help retain such valuable pieces of your organization next year. 

You don’t have to spend a fortune to show your appreciation!  We know budgets are tighter than ever right now.  Luckily, the trend for gifts this year will be smaller and less expensive, but more useful. 

As folks are spending much more time at home, think about household items that are used regularly.  With so many more folks cooking and eating at home, the Bamboo Cutting Board With Custom Box (RANNC-LUUJC) is a great option.  Other ideas would include kitchen kits (think mixing spoons, oven mits, measuring equipment, etc.), tools (full-on tool sets, multi-tools or specialty tools like a magnetized bowl to hold screws), timepieces (clocks, clock/thermometer combos) and electronics (charging cables, power banks, charging stations), just to name a few! 

With fall and winter just around the corner, a cozy blanket is always a good choice.  Need a budget option?  Go for the Cozy Fleece Blanket (UTTHE-HGWTU)While still very nice and functional, the price is just right!  If you want more “warmth on the go”, we have great options for hats, scarves and gloves, some that even come in sets with all 3 pieces!

How about a “hug-in-a mug”?  The 15 Oz. Full Color Mug with Four Assorted Tea Bags (SYTFE-NDQRU) is a great way to spread warmth all through the season!  There is an option to upgrade to hot cocoa, and there are a variety of stock art designs that we can drop your name or logo into that takes all the guess work out for you!

A favorite around the Barefoots Swag office- shortbread type cookie with delicious chocolate.

And let’s be real, who doesn’t love a yummy treat?  Our Rectangle Custom Molded Chocolate Cookie (MYPNH-MEAHT) comes in both rectangular and round, milk and dark chocolate, and is one of our most popular (and cost-effective!) holiday treats.  Our customers’ employees and clients love them so much, they ask for them year after year!

KUDOS:  During hard times, nothing keeps employees, volunteers and patrons encouraged quite like hearing “job well done!”  This can build so much good will that translates into major retention.  The last thing any company or organization wants is to lose the people power that makes them special.   So recognizing excellence in your people, especially during a time of overwhelming challenges, will go a LONG way!

You don’t have to do the typical “awards”!  Glass, acrylic, paper weights, etc. are fantastic, but are a bit irrelevant right now as many folks aren’t in their offices (or traditional professional settings) to show them off.  So why not give them a “functional award”?  With a number of options that require no minimum quantity or setup charge, you can personalize each item to reflect sales goals met, years of service, special positions held, or any other achievement. 

Two GREAT options for functional gifts are the Sonosphear™ wireless Speaker (OTRGB-LTNAN) and the Signature Collection Mini Sono (VWOHJ-NNKJJ)Priced at $80 and $110, respectively, for just a single piece, (that’s right, we give you some special pricing on this one!), these unique pieces rival pricing of any traditional awards, but with an extra “wow” factor that the recipient is sure to appreciate!

Nothing says “functional” quite like a quality piece of drinkware!  And with no minimum and no setup, you can once again use this as an opportunity to personalize your message to each person.  The 20 Oz. Polar Camel Ringneck Tumbler (ZTRGJ-NANAN) is a wonderful option, offering a variety of colors.  Other similar styles include the 30 oz Polar, the 12oz Wine Polar, and the 20oz Pilsner Polar. 

HOW DO I GET IT THERE?  That’s a question we’ve been hearing A LOT!!  With people working from home (including our customers and clients!), the distribution challenges are REAL!  But don’t worry…. We’ve got you covered!  We can drop-ship our items to any address necessary, even international! (some restrictions do apply)  And some of our suppliers are even being extra generous in trying to help with shipping challenges by offering lower or waived drop-ship fees and special flat rate shipping.  So we’re sure to be able to get what you need, where you need it!

THERE IS NO “ONE SIZE FITS ALL”:  We understand that each organization, project, campaign, and budget are different.  Please reach out to us directly to discuss your needs and we can help you work to meet them!  We pride ourselves on helping you find the solution that FITS FOR YOU!  We’ll never try to sell you something that doesn’t work for what you need (though we may suggest some solutions that maybe you didn’t know were available, just for your consideration). 866-247-4320