Light Up Your Marketing

Too many (way too many) times we hear “I just need something to give away with my logo on it”. It causes us pain. Severe pain. With just a little creativity and thinking outside the box, you can tie your branding or message into the item you are giving away, which greatly increases your ROI. Talking to us about your product, service, event, end users and more will enable us to suggest swag that is not only useful, but the perfect vehicle for your message. Today we are going to look at ways to “light up” your branding while tying it into your product or service.

One of our most popular categories on our website is “Ideas under $3”. With that in mind, let’s look at some inexpensive lights that can be used for a variety of branding purposes.

Keyring flashlights make a great small gift for car dealerships, a way to promote a safety message to students on campus or inexpensive trade show handouts. The classic keylite offers great space for your message. Or choose an option with additional useful features like this keyring flashlight with a bottle opener. Styles such as these flat lights make excellent direct mail pieces or we can afix them to a card or other backer for additional space for your message. For more options under $3, visit our website and enter Flashlight in the search box, then sort by price (low to high).

In addition to bottle openers, there are many flashlights that come with tool options such as this screwdriver set, this LED light multitool or one with an added tapemeasure. Depening on the tools added these can make excelling closing gifts or Realtors, promotional items for the construction industry, or tradeshow giveaways for home improvement shows.

LED or COB bulbs provide brighter light, making these flashlights the perfect swag idea for safety programs or to promote a safety message. And think of all the creative ways you can tie a safety tagline or message into your marketing with these compact, but bright aluminum flashlights or this rechargable tactical light. These COB lights are perfect for keeping in the car. Check out more LED lights we can put your logo on here and COB lights here.

Hands free headlamps aren’t often thought of when thinking about flashlights, but these items can be perfect if your target market is runners, marathoners, mechanics, dog walkers or others that need both hands free, but also need a functional light to work by or just to be safe.

Workplace safety is an important issue to address. Whether you are wanting to reduce lost time accidents, increase awareness of safety issues or just promote general safety, a name brand flashlite such as maglite can do just that. Available in many sizes, alone or in sets, Maglite also make excellent client and employee gifts.

Once you choose your branded flashlight, tying it into your marketing or message is the next step. Check out these tagline and slogans to get you started:

“We make your ________ shine”

“Let us shine a light on YOU (your home, your business, etc).”

“We put you in the spotlight”

“Let us brighten up your home (office, life, teeth, etc)”

“Lumens…we put that s*&^ on everything”

“We aren’t a FLASH in the pan”

“XXX and You. We are brighter together”

“Be Bright. Be Bold. Be Safe”

“Keeping you safe day and night”

“Being prepared is being safe”

“You are the reason we shine”

“See us in a whole new light”

Contact us today for more ideas (and possibly corny tag lines).

http://www.barefootswag.com 866-247-4320

sales@barefootswag.com

Bright Idea! XTreme LED Cap Light

Here’s a new swag item I came across today that I’ve never seen before – it’s called an Xtreme Cap Light. Has five super-bright LED lights that give amazing visability, and it clips to the visor of a baseball cap or hardhat. Ingenious!!

This is a must-have promo swag item for any marketer whose target audience is either outdoor enthusiasts or folks in the construction industry. It would also be a fantastic addition to any company’s safety program.

Use this item with an inexpensive cap as a STICKY PROMOTION. What is a sticky promotion, you ask? It’s when you send an inexpensive ‘teaser’ item, then require some sort of action from the recipient to get a higher-value item that goes with it.

For example, say you’re exhibiting at a tradeshow and want to encourage people to buy your product online after the show. You hand out some cool but inexpensive caps at the tradeshow that feature a hang-tag with a photo of the caplight on one side, and a promo code on the other. When the online order is placed, they enter the promo code to get a free caplight shipped with their order. This sort of promotional strategy is not only powerful, it’s also completely trackable and enables companys to compute the ROI on their tradeshow swag.

If you’re interested in seeing more information about the Xtreme Caplight, here’s a link to view this product on the ZipLine website:

If you can use this item to promote YOUR business, ZipLine only sells it through promotional products distributors like my company, Swag Connection. If we can be of help with this or any other promo swag items, we’d love to hear from you.

Thanks for reading & keep checking back to see what’s new in the wonderful world of swag!

Diane Nudelman

Swag Connection – Portland OR

Promotional Sales & Consulting