A year ago we had barely heard the rumblings of COVID-19, today it is a topic of conversation on a daily basis. Every sniffle, cough, sneeze and headache sends people into a panic. The Healthcare Industry, from Chiropractors to large hospitals have been affected by people not wanting to make any appointments that are not completely necessary. Finding a way to market is changing for most industries, but for Healthcare in particular, branding yourself has never been easier.
The saying “What was old is new again” could not be more true than when we talk about direct mail. With many people spending more time at home, reaching them through the mail gives you a captive audience. If you make that mail bulky or different, it practically guarantees that your message will be noticed. Postcards with a detachable magnet draw attention with their heavier weight and unique feel. Once received, the magnet is easy to detach and stick on the fridge (or file cabinet in the office) for future reference. A clear envelope (or shrink wrap) containing printed material and a flat object, such as an emery board, coaster or sponge offer an item that will be kept and used, increasing your ROI and brand awareness. There are a multitude of items we can use for direct mail pieces or combine with other items to create a unique piece for your office or facility to make the most of your marketing budget.
As more people get vaccinated and our lives return to normal, events such as health fairs, community festivals and live events will resume (I can’t wait!!). Giveaway items that are useful, easy to carry and that pertain to your business give you a better ROI and ensure your message stays around for a long time. Our top suggestions include themed jar openers, good quality lip balm, tissue packs, mint and gum, hand sanitizer & pill boxes. In addition to the items above, for Senior Health Fairs these shoehorn & backscratcher comb and medicine bottle opener are both great ways to target your audience.
Bags for new patients, surgery patients or dental patients can range from paper shopping bags to cloth tote bags. Our most popular for this use is either paper shopper tote style or a plastic die cut handle bag. Fill them up with your office information, after treatment instructions or additional swag and you have perfect patient gift bags.
Check out the additional items we have put together specifically for medical & dental offices here. Or check out our swag ideas under $3 here for an even broader selection. Don’t have time to search it yourself? That’s not a problem either. We are here to do the research and we can then send you ideas based on your needs and budget, just give us a call or email us to get started.