If the term “Company Uniform” conjures up images of every single employee dressed in the exact same outdated, matching uniform, then this blog is for you. While many think that the traditional uniform should be identical for everyone or, at the most, a men’s and ladies version, the modern take on uniforms and corporate apparel offers a professional look, yet allows for personal preferences. Companies can offer choices and still maintain their brand identity, employee visibility and feature corporate colors.
Selecting a single color family in a variety of styles allows employees to choose fabrics, styles and cuts that they are comfortable in and that compliments their style. By selecting a number of styles ahead of time companies can still maintain their brand image and create a professional look, while giving employees the flexibility of wearing garments they choose. This also allows you to offer items such as sweaters, jackets and vests that will coordinate with your colors and keep the look consistent. Selecting a single color of apparel also allows you to keep your logo colors consistent across all shirt styles to maintain brand identity.
When you need coordinated shirts but need to offer some flexibility with styles based on jobs being performed, offering both a polo and button down shirt in the same color is a good option. Selecting the same shade of a color in only a few styles creates a uniform look for your organization, yet gives employees options that are best suited for their job performance. This allows you to keep your logo consistent across all garments.
Corporate apparel and company uniforms don’t have to all perfectly match either. Allowing your employees to express their personalities with their choices while still coordinating colors creates a fun and hip vibe. Selecting styles and patterns that have a single coordinating color offers everyone some flexibility, yet still offers recognition and awareness for your company and employees.
Need some help with updating your company uniforms or corporate apparel while keeping your employees looking professional? Give Barefoot Swag a call or email today and we can help you put together the look that is best for your brand and your employees.