Reason Why Promotional Products Should Be In Your Marketing Plan

Of course WE know promotional products (a.k.a. Swag) are great, but to really prove this point our industry association PPAI did some market research with top advertisers,  marketers, media buyers as well as consumers.  These facts show why promo items are consistently ranked in the top tier of all advertising media.

Advertisers LOVE using promotional products as part of their maketing campaigns:

75% of advertisers say promotional products contributed to a campaigns success

59% of consumers have a more favorable view of the brand

88% of consumers recall the advertiser

Promotional products help increase brand visibility:

66% recognition

58% awareness

55% corporate identity

51% goodwill

42% brand recall

Swag is a huge hit with consumers:

80% own at least 1 promotional product

91% keep promotional products in their kitchen

85% of recipients did business with the advertiser

83% like receiving promotional items

Promotional Products build communities with a shared sense of brand loyalty:

53% use their swag weekly

47% keep promotional items for a year or more

Want to learn more about how effectively promotional products can be incorporated into your advertising campaign, product launch, events, direct mail and more?  Contact us today:

www.barefootswag.com    sales@barefootswag.com

866-247-4320

IFrame

Why Top Advertisers and Media Buyers Love Promotional Products from PPAI on Vimeo.

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