After selling promotional products for 27 years (gasp) I have seen, felt, touched and owned samples of just about every type of product out there. When I go to events and am on the receiving end of swag, I silently judge (in a good way) the company giving me swag AND the distributor they bought it from (if it wasn’t me). Is it what I would have recommended? How are all the other people being given the swag reacting (this fascinates me in my “swag dork” way)? Is it appropriate for the business AND the event? Where does it rank on the “cool” factor? How does the imprint look? The list goes on. I realize I’m completely jaded when it comes to receiving promo items, but that just goes with my career I suppose.
However, when I am randomly given a promotional item it makes me realize how the vast majority of the population feels. I felt important and appreciated. It was nice to know that the company I do business with thought about me, felt that me being their customer was worth enough to give me a gfit. It wasn’t expensive, but it was thoughtful and an item I will use. It won’t go in the trash. What is this most fantastic item, you ask? A note book. Yep. Exciting, right?
Here is why I loved this item (and I didn’t do these, but I give kudos to the team that came up with the idea):
- This was mailed to their clients. Who are business owners. That deal with the accounting/financial part of the business. Therefore they write things down. Bam. Paper.
- The front of the note book doesn’t even have their logo. It has a “Dare to Dream” graphic. Again, going to business owners who have big dreams.
- The inside pages leave plenty of room for writing, thus ensuring its usefulness.
- A custom url was added (small) on the bottom right page. I assume this was to be able to track how many recipients opened the books and went to their website from the mailing. Brilliant.
- The top right of every other page has a different custom message aimed at business owners, financial decisions, financing, etc. ALL with a url pointing to the page on their site that goes along with the message. Also brilliant.
- The “intuit quickbooks” logo is small on the back cover at the bottom. Unintrusive, yet obvious.
- It is functional, useful and appeals to practically everyone. I mean, if you don’t write on paper you can at least make a paper airplane. Or practic origami.
- It is eco friendly.
intuit quickbooks made an impression on me (their customer) with this thoughtful, simple promo item. They made an impression on me (the promo distributor) for selecting an item perfectly suited for their audience, then making that item go the extra mile with the page customization and the ability to track the ROI.
Simple. Effective. And I’m jealous it wasn’t my project.
This is the impact you want to have when you are choosing your promotional items for your marketing campaigns. Contact us today for equally creative, memorable ways to use swag in your marketing campaigns.