You are spending good money out of your marketing budget for these wonderful items emblazoned with your logo. Of course you want the best ROI possible. Let’s examine the top reasons people will keep the swag you give them.
- It is Relevant. Think about your target audience. Are you a mortgage company? A nice pen in a gift box would make a great presentation at closing- they get to sign their mortgage and keep the pen. Introducing a new app? Mobile wallets get the message out there and remind people to use your app. Before you start looking at products, really think about who you are giving this swag to and how it is going to be used. Select products that are relevant to your recipients, the event or your products and services. If you set your heart and budget on a product that just doesn’t seem to fit- don’t despair. Find a slogan or tagline to tie the two together.
- It is Useful. Companies that are trying to reach a broad range of consumers find that products that are useful and appeal to many demographics work well. Items like notepads, chip clips or hand sanitizer are items that people just don’t throw away. Earbud cord wraps and lip balm are popular with career fairs or college fairs. Think about items you keep and use yourself. Avoid items that require an explanation on how to use them if possible. If you are using these giveaways for one event, make them useful for that event, such as sunglasses or hand fans for an outdoor summer festival.
- It is Cool Swag. We actually think all our swag is cool, but finding an item you and your clients think is cool is our job. And this is where our job gets really fun. Let us get creative- think about custom shaped stress balls or USB drives, turning your mascot into a custom shaped mouse pad or virtual reality goggles.
- An Item They Need. This ties in closely with being useful, however when you give people something they actually need you are not only getting your message out but also creating goodwill at the same time. This is where giving out tote bags at a tradeshow comes into play. First aid kits, flashlights, small screwdrivers are general items. Are you trying to target new parents or young families- go for outlet safety plugs. New homeowners or apartment tenants will appreciate pizza cutters, spatulas, or cutting boards. Flash drives preloaded with your catalog or price sheet. The possibilities are really endless and we are here to help you narrow down the choices and come up with something fantastic you will be proud to put your logo on.
- Good Quality I see it all too often, a client just wants “something” to give away. They usually mention a cheap pen. Do you write with cheap pens? I don’t. If they don’t write or they skip they go straight to the trash. So yes, you only spent $100, but $98.50 is going straight to the trash can. Go for the best your budget will allow (whatever swag you choose). Buy fewer items and get a better quality. Go for the mobile chargers that are UL certified. Make sure items going to children are CPSIA compliant. Your brand and your message are being represented, make the best impression you can.
When clients ask us to research ideas for them (which we love to do) we always start with a list of questions before we even think about products. The more information you can give us, the better we can target items that will work best to get your message out, represent your brand and achieve your goals. Give us a challenge– we work with these products every day and can get really creative in what we do for you.
Call or email us to get started on Swag that will make you stand out.