Instant Gratification & The Future of Swag

Do you sometimes get the feeling that time is speeding up?

While I’m pretty sure there are still 24 hours in the day, it seems we’re all packing longer “to-do” lists than ever before. One symptom of being too busy: forgetting to order swag for your events until the week before it’s needed!

Procrastinators take heart – the swag industry is embracing your “gotta have it yesterday” demands by offering super-fast production on an ever wider variety of items at no extra cost. Here’s a new option for those who need custom drinkware in a hurry:


ETS Express of California is one of Swag Connection’s top suppliers for water bottles, travel mugs, customized glassware and ceramic coffee cups. Our clients love their low order minimums, innovative product designs and excellent quality.

The ENTIRE ETS Express Product Line is now offered with FREE 24-hour production on orders for up to 3,000 pieces with a one-color custom imprint.

This is especially good news for our West Coast based clients, as we can turn around drinkware in under a week now with Ground shipping to keep costs low.

The ETS Express drinkware is fabulous, but their cool STOCK ARTWORK DESIGNS are really what sets them apart from other suppliers. The ETS Art Department has designed a wide variety of design templates that can be easily customized by changing colors and adding a logo or text. These templates enable us to create really custom and cool-looking items for your company without the extra time and expense of hiring a graphic artist!

One more unique service we can offer from ETS Express is their TOTAL BRANDING program. Here’s a video where you can learn more about this unique program that offers custom-designed packaging to take your swag to the next level of branding:

Total Branding from ETS Express on Vimeo.

As I’ve watched the swag industry evolve over the past decade, I’m convinced that what we’re seeing at ETS Express is truly the future of our industry. The clients we work with who buy swag for their companies today are usually wearing lots of hats. They’re busy, sophisticated buyers who want it all – lots of choices, fast turnaround, excellent product design, retail-level quality and a high degree of artwork customization. All of this, of course, must be delivered on time, with great service and at reasonable prices without a lot of ‘extra’ charges.

Back in 2002, when I was new to the industry, ETS Express didn’t really stand out much from other drinkware suppliers. They’ve grown to become an industry leader in under 10 years by correctly anticipating what today’s swag buyers really want – which is more than just new products – they want new products faster with more customization.

Thanks for reading my blog today, and I welcome your comments. I also urge you to contact me personally if I can help you with swag ideas for your company!

Diane Nudelman, “The Swag Queen”
Swag Connection
866-247-4320 toll-free

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