I’m back in the office after attending the promotional product industry’s biggest tradeshow last week (the PPAI Expo in Las Vegas). With over 2,000 catalog lines on display on the show floor, it was a great place to pick up new swag ideas to share with you for the year ahead. Here’s one of my new favorite things:
Flexible Silicone Calculators
Bullet Line Item #SM3122
First of all, you need to know this is one of those swag items that is MUCH cooler in real life than it looks in the picture here. Much of this calculator’s appeal is tactile, and I honestly didn’t think it was all that cool when I first looked at it… until I picked it up and started playing with it!
The body of this silicone calculator is flat, and the number and function keys are raised to give it a 3-D effect. It’s floppy and flexible, similar to those roll-up silicone computer keyboards you may have seen (but at a much lower price point). I ordered a sample so I could try it out & I’m hooked – it works perfectly and it’s so much cooler looking and more fun to use than my old traditional calculator. It’s a great example of how the promotional product industry continues to innovate by putting a fresh new twist on items that have been around forever.
Here’s the thing with promotional swag – and this especially applies to traditional swag ideas in the lower price ranges – you have to assume that most people already have a similar item at their home or office. Therefore, the name of the game is to give people something that’s somehow better and more appealing so it will replace the item they already own… and become their new favorite. Once I got this silicone calculator, my old one (which I’ve used for years and works just fine) went straight to the back of the desk drawer. This is exactly what you want to happen, and I think this is one of those items that has a high probability of landing (and staying) on the desktop to give your logo daily exposure. Priced at under $4, with a minimum order of 150 pieces, this is a fun swag idea that can be handed out at events or easily mailed out.
Although similar silicone calculators can be found elsewhere, we source ours from the Bullet Line catalog. Their pricing is better AND they custom-imprint your order in 24 hours at no extra charge. Since they also offer shipping anywhere in the US in 3 days at ground rates, you can order these on Monday and have them in your hands by Friday… without paying expensive rush charges or expedited shipping costs. So if you tend to wait til the last minute to order your trade show swag, this (or anything from Bullet Line) is an excellent choice!
INTERESTED IN THIS SILICONE CALCULATOR WITH YOUR CUSTOM LOGO?
Feel free to check out this item on the Bullet Line website, where you’ll find more details and pricing. When you’re ready to order, just contact us here at Swag Connection:
We love to hear from our blog readers, many of whom turn into clients. Please also feel free to post comments if you like this swag idea and want to share your thoughts on how it could be used in a creative marketing campaign.
Thanks for reading and keep coming back for more new swag ideas for 2010!