New Swag Idea: ERASEABLE Highlighters

Here’s another example of putting a NEW TWIST on a classic swag item:

Dri-Mark Erasable Highlighters

Here’s an inexpensive swag idea with a “Gee-Whiz” factor you might want to consider if you’re looking for new giveaway promo items. These aren’t a brand-new product for us (they’ve actually been around for a couple of years), but they’re one of those cool, low-priced swag ideas that many people have never seen before.

The concept is simple. At one end you have a traditional highlighter with a chisel tip. On the other end is a white tip with a magical solution that “erases” the highlighter ink after it’s been applied to paper.

If you’ve ever mistakenly highlighted a form or a page in a book in the wrong place you’ll appreciate this innovation! It really works – the highlighting disappears completely when you use the eraser tip.

As a giveaway item I like highlighters better than pens. Everyone gives pens away, and most people have fifty million pens already. Highlighters are useful but less common, making them more likely to be kept and used… plus the imprint area is bigger and gives you more room for your logo & contact info. These highlighters are even better than a traditional one because they’re more useful… and they’re different. Giving people something they’ve never had before is one way swag can help make your brand memorable.

There are three important things to keep in mind when buying any promo highlighters: Freshness, Quality and Ink Capacity.

The biggest problem with highlighters is that they eventually dry up, and a dried up highlighter is NOT a good reflection of your brand image! Many of the cheapo imported highlighters in the promo industry don’t cap tightly & have a small ink capacity – and dry up quickly after you give them out. That’s why Swag Connection recommends DriMark brand highlighters to our clients. They’re the best on the market – made in the USA, always shipped fresh, they always close tightly and have enough ink to last for years. Definitely worth a few cents more!


These are priced between $0.93 & $1.17 depending on quantity, with a minimum order of 350 pieces. Production time is 7 working days after proof approval, with rush service available. Click this link to see more information and pricing on Dri-Mark’s website.

To order, simply call or email us at Swag Connection:

Toll Free: 866-247-4320

Thanks for reading & keep coming back for more great swag ideas!

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