OK, I’ll admit these definitely aren’t for everyone… hard to imagine the “suits” walking around with rhinestone lanyards against their Brooks Brothers lapels… but they are a brand new item for the swag industry so I thought I’d tell you about them.
This is your basic promo lanyard, but embellished with little rhinestones to give them a whole new look. This decorating process has been around for years on t-shirts, caps and tote bags, so I guess it was just a matter of time before someone figured out it would look cool on lanyards too.
In terms of logo exposure, this makes perfect sense. Let’s face it, people are going to NOTICE these lanyards because they are so unique. The perfect demographic for these lanyards is girls and young women, who will tend to keep and wear these much more than they would a plain lanyard. As you can see in the photo above, they can also be done in a more understated way (like the red lanyard in the middle) to simply accent a logo instead of doing the whole imprint in bling… nice if you want both men and women to feel comfortable wearing them.
These would be a fun item for colleges, cheerleading camps, magazine launches, cosmetic companies and conventions/tradeshows for the fashion, beauty or jewelry industries. They’d team up well with a ‘backstage pass’ marketing theme and would also be a fun item for any launch of a product, marketing initiative or brand that specifically targets young women.
This item is custom-quoted for each project; there’s no pricing available online. If you’re interested in a custom quote I’d be happy to help. My company is Swag Connection in Portland Oregon & my contact information is on my profile.
Thanks for reading & please tell others who buy corporate swag about my blog!