Lenticular printing has been around a long time – you’ve probably seen it and just didn’t know what it was called. It’s a little hard to describe in words, hopefully the image I’ve pasted above gives you an idea of what I’m talking about. It’s a printing process that puts an image on a thin sheet of plastic (it feels slightly ribbed to the touch) and when you move the image back and forth it can appear to either jump, flip or look like 3-D. In a word – it’s coolio.
Until recently there were very few sources for custom lenticular printing and 5,000 or 10,000 piece minimums were common. I’m happy to report there’s now a supplier in our industry who is doing a wide range of lenticular products with minimum orders of 250 pieces. While I’ll be the first to admit these items are on the spendy side when compared with regular printing, there’s really no comparison. Side by side the lenticular artwork is in a class all it’s own – it draws the attention of everyone who looks at it and conveys visual information in a completely unique way.
Lenticular printing is something to consider when you want to create a piece that really gets people’s attention (and of course snazzy artwork is the key here). It’s also an almost unparalleled medium for communicating “before” and “after” information in a pictorial way, or for creating a feeling of motion with your advertising short of using video.
To learn more about lenticular products and see the different effects that can be created with it, click this link to Awesome Eye’s website (our supplier): http://www.awesomeeye.com/index.php
You’ll also be able to see all the products they create with lenticular effects and view pricing.
If this is something you’re interested in, I would be happy to work with you on your project and send you some actual samples of lenticular printing to see for yourself. It’s a unique and powerful way to present images and messaging.
Lenticular printing is just one more way I can help you look like a creative marketing genius.